Guides and Templates

Email marketing trends 2022

Review your approach to email marketing by exploring the latest trends

How will this report help me and my business?

Email marketing is still worth taking seriously. The aim of this guide is to showcase some of the latest email marketing and marketing automation techniques deployed by brands to engage their subscribers and develop purchase intent. Given the importance of email marketing for all types of businesses, it pays to keep up to date with the latest email marketing techniques.

In 2022, email marketing remains one of the most effective techniques for digital marketers, so keeping up-to-date with the latest trends, best practice techniques, and technologies for email marketing remains extremely important.

Who is this guide for?

This guide is for:

  • Email marketing managers
  • Marketing managers
  • Small business owners

How is this report structured?

To structure the guide we have grouped into the following trends:

  • Foreword by Pure360
  • Introduction
  • Trend One: Consumer engagement and loyalty
  • Trend Two: Email design
  • Trend Three: Artificial Intelligence and Machine Learning
  • Trend Four: Intelligent pesonalization
  • Trend Five: Email experience and copywriting
  • Trend Six: Subject line optimization
  • Trend Seven: Continuing privacy regulation updates
  • Conclusion

A big ‘thank you’ to our contributors

Creating this report would not have been possible without the time of the contributors to give their examples and guidance. Many thanks to all of the email marketing experts from several countries we consulted with to share their opinions of the latest trends.

Resource Details

  • Author: Dr Dave Chaffey
  • Sponsored by: Pure360
  • Format: Downloadable PDF e-book

About the author

Dr. Dave Chaffey

Dave ChaffeyDave is co-founder of Smart Insights. He is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our premium members in more than 80 countries to Map, Plan and Manage their digital marketing.

For his full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

Free memebrship badge icon Free Membership is required

Access this resource now

Get access to this and other free guides and templates with Free Membership

Join for free and get this guide Already a Free member? Login here Guide cover

The Email marketing trends 2022 is included in the

Email marketing and marketing automation Toolkit

Get this for FREE as a sample of Guides and Templates available in this toolkit.

Join for free and get this sample guide Already a Free Member? Login here

Individual or Business members get full access to the guides and templates in this toolkit


...or take a look at the other Guides and Templates in this Toolkit

Look inside content

Why wait? Start Improving your marketing today

Join now and start improving your marketing results, today.

Splitter graphic

Starter Membership

  • Use the RACE Growth System to create a winning strategy
  • Save time and money by implementing proven best practice
  • Enhance your marketing skills
  • Keep up to date with all the latest techniques
  • Become more effective in your role and develop your career

Professional Membership

  • Everything in Starter, plus..
  • Advanced best practice for business growth
  • Upskill and develop your marketing team
  • Regular Masterclass webinars from the experts
  • Get dedicated support on your journey
Free membership icon

Or, get started with Free Membership


Trusted by marketers all over the world

Since 2009 our toolkits have helped thousands of marketers in over 170 countries to hit - and exceed - their targets.
Will you be next?

Globe illustration
Smart Insight partner logos over 165,000 consultants, agencies, entrepreneurs and SMB's in over 170 countries.

Get better results

Make your job easier

Tenfold improvement

Smart insights logo