One of my passions within digital marketing has always been around improving online activities using the data available on online customer interactions. It's why we're called Smart Insights and a lot of our posts and guides show how to make the most of this data by asking the right questions to improve performance and take the right investment decisions.
But this focus on data-driven improvement is a mindset and not one that everyone in marketing holds; it's not necessarily why they went into marketing as a career or they feel they must rely more on intuition and gut feel.
This infographic based on research from Nesta from their useful report, Rise of the Datavores, shows that Datacores are surprisingly rare. I wondered how this compared to Smart Insights readers, so please let us know in this poll.
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
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