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Desktop vs mobile Email marketing clickthrough rates [infographic]

Although mobile opens are growing in importance, desktop clickthroughs dominate

This analysis of over 395 million sent via MailChimp reveals the impact of mobile devices on email engagement and how Responsive Design can improve email clickthrough rates (CTRs). We all know that mobile rendering is now important, but don't expect so many clicks from those emails read on mobile:

Email clicks are higher from desktops compared to the 'combined clicks from mobile and tablet devices' and desktop users click on more email links - unique CTRs are 40% higher on desktop compared to mobile.

So, the goal of emails rendered on mobile should be to make a big enough impact such that some readers will make a mental note to return to the email on desktop...

Their infographic shares more interesting email engagement facts as it's apparent that Email Marketers and Marketing Managers planning and designing their email marketing need to take on board these device differences, considering Responsive Design and CTAs.

litmus-mailchimp-science-of-email-clicks

 

By Susanne Colwyn

Susanne is a Marketing Consultant and Trainer, with over 20 years
marketing experience in the public and private sector. She’s passionate
about supporting companies with practical result driven marketing, to
help focus companies on evaluating and driving their marketing forward.
Experienced in Integrated Strategic Marketing Planning, Data
Segmentation, Customer Relationship Management Systems, Customer
Insight and reviewing internal systems, data and processes, to
maximise conversion strategies and the customer experience. You can
connect with her via her LinkedIn or follow her @Qtymarketing.

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