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Marketing Automation Software comparison

Author's avatar By Dave Chaffey 13 Jan, 2011
Essential Essential topic

A tool to compare marketing automation systems

Value: [rating=3]
A marketing automation research tool, courtesy of Software Advice.

Our commentary : If you're selecting a provider for a marketing automation, CRM or other Ebusiness system then you may find these Software Advice sites useful for an overview of the options.

They have a series of usable step-by-step guides and this widget which is shareable to other sites - a nice example of viral marketing.

Marketing implications : Take care with using this widget though since it has a strong US focus and some of the well-known marketing suppliers such as Eloqua or Marketo are missing. They do have a slightly broader list of Marketing Automation suppliers but again a US focus.

Remember that many email service provider solutions can now provide marketing automation or integration with existing customer management systems and they'll often be more capable as email broadcast platforms. To see a list see our email marketing software reviews.

Thanks to Tamara Gielen for alerting me to this.

Author's avatar

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.

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