9 Digital Marketing Megatrends for 2018

9 megatrends across the 5 pillars of marketing today which every business should action

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Marketing Automation Software comparison

A tool to compare marketing automation systems

Value:
A marketing automation research tool, courtesy of Software Advice.

Our commentary : If you're selecting a provider for a marketing automation, CRM or other Ebusiness system then you may find these Software Advice sites useful for an overview of the options.

They have a series of usable step-by-step guides and this widget which is shareable to other sites - a nice example of viral marketing.

Marketing implications : Take care with using this widget though since it has a strong US focus and some of the well-known marketing suppliers such as Eloqua or Marketo are missing. They do have a slightly broader list of Marketing Automation suppliers but again a US focus.

Remember that many email service provider solutions can now provide marketing automation or integration with existing customer management systems and they'll often be more capable as email broadcast platforms. To see a list see our email marketing software reviews.

Thanks to Tamara Gielen for alerting me to this.

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our sample templates here.

Please connect on LinkedIn to receive updates or ask me a question. For my full profile and other social networks, see the Dave Chaffey profile page on Smart Insights.

Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

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