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Email design best practices [Infographic]

Author's avatar By Dave Chaffey 25 Mar, 2013
Essential Essential topic

Tips to create an effective email template... from header to footer

Here's a useful infographic for Email marketers from Email template designers Email Monks. My favourite infographics prompt us to think "how can we do this better"?

While this covers the obvious such as Subject lines and blocked images, I like the way it covers some of the less well known details that we cover in our Email guides and course such as pre-headers, Johnson boxes and an ideal email template width of 500 to 650 pixels.

If you found this useful, you may also want to check out our hub page on email creative and copywriting for more advice.

Auhtor's avatar

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ digital marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our free sample templates here. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. Please connect on LinkedIn to receive updates or ask me a question.

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