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The ROI of Transactional Emails [Infographic]

Author's avatar By Expert commentator 08 Apr, 2015
Essential Essential topic

The value of transactional emails through dynamic content

Did you know that transactional emails are considered to be the most important by email recipients and they can boost revenue by 33%? Research by Email Monks and Avari shows how predictive dynamic content is increasing conversions in transactional email campaigns.

Their Infographic and guide explains how to optimize your email campaigns, sharing practical information for planning and delivering your personalised content based on the activity of your email recipients.  Steps like embedding live social feeds in your emails or including cross- sell recommendations in your order confirmation emails can increase revenue.

Transactional Email Infographic

You can download their Dynamic Transactional Email E-Guide (registration is required).

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