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Social commerce innovations

By Dave Chaffey 15 Aug, 2012
Essential

3 Examples suggesting future trends in multichannel social commerce

We’re always on the lookout for examples of new technology in action in the hope they’ll spark ideas or just because they may be a pointer to new trends. Here are a couple I’ve enjoyed recently, which combine digital technology in the offline world with the online world and include a social element. I’ve resisted the temptation to call these “multisocial” as some have…

Tesco Homeplus Virtual Supermarkets

You may have seen the  example in 2011 from South Korea of the virtual store in a subway? Well now (August 2012) we have the first example in the UK, this time it's Tesco in Gatwick. The idea is for those who like to plan ahead when they're waiting before they fly. Tesco says the idea "came from customers". I don't think so, more likely it's to raise awareness of home shopping amongst the thirty thousand who use the airport each day.

Has anyone tried any exhibitionist grocery shopping? Is there much competition? Navigating 20,000 products via this interface scares me, so I  think I'll stick to shopping in an app on my laptop.

Here is the original example from 2011. Shopping on the way home with your QR code reader on your smartphone? A great vision of the future isn’t it? Or not?

Nedap Retail Tweetmirror

I picked this one up from someone attending a course last week (thanks Phil). As you can see, you can share from the store with others at home

More innovation ideas from Trendwatching

Trendwatching have an annual report on Innovation I'd recommend. The example I’ve chosen from their top 10 again shows how QR codes are this time used for integrating back to learn more about or add value to the product. Interesting!

We’ve more background on QR code marketing with this post from earlier in the year.

Do you have any links to other cutting-edge or just interesting innovations to share?

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of marketing publisher and learning platform Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ digital marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our free sample templates here. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. To learn about my books, see my personal site Digital marketing books by Dr. Dave Chaffey. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. Please connect on LinkedIn to receive updates or ask me a question.

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