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13 psychological reasons why we crave Infographics [Infographic]

Author's avatar By Susanne Colwyn 22 Apr, 2015
Essential Essential topic

An infographic about infographics

We know that visual content increases sharing across social media platforms as Gary Lipkowitz explains in his article on 'Why infographics should still be part of your content marketing strategy. But do you know why our brain craves infographics or visuals on a more scientific basis?

The team at NeoMam Studios have designed this infographic about infographics which summarises why they are such an effective communications tool. Did you that...

"70% of our sensory receptors are in our eyes, it only takes one tenth of a second to understand visual content and that we 'recall 80% of what we see AND do'".

35 reasons your brain craves infographicsIf you're looking for more practical guidance on creating effective infographics for marketing see this article by Dan Bosomworth of First 10 on A checklist of 10 best practices for creating infographics for marketing.

Author's avatar

By Susanne Colwyn

Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.

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