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How does Google Glass Work?

Author's avatar By Dave Chaffey 15 Apr, 2013
Essential Essential topic

What are the marketing applications of Google Glass?

The German blog Brille Kaufen has created a really interesting infographic explaining how Google Glass works. Thanks to @wbw_Jeff of Who's blogging What for alerting us to it.

Jeff Ente notes that little has been written on the marketing implications of Glass just yet although Paid Content has written about the style of content and apps that could work for Google Glass. Exciting...and scary!

You probably saw the original demo of Google Glass, this is Google's latest from February.

Author's avatar

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.

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