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How does Google Glass Work?

Author's avatar By Dave Chaffey 15 Apr, 2013
Essential Essential topic

What are the marketing applications of Google Glass?

The German blog Brille Kaufen has created a really interesting infographic explaining how Google Glass works. Thanks to @wbw_Jeff of Who's blogging What for alerting us to it.

Jeff Ente notes that little has been written on the marketing implications of Glass just yet although Paid Content has written about the style of content and apps that could work for Google Glass. Exciting...and scary!

You probably saw the original demo of Google Glass, this is Google's latest from February.

Author's avatar

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ digital marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our free sample templates here. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. My personal site,, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. Please connect on LinkedIn to receive updates or ask me a question.

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