A summary of the latest books and reports written by digital marketing consultant and trainer Dr Dave Chaffey, CEO of Smart Insights.
The end of this post has our latest reviews and recommendations on other digital marketing books focusing on social media and Google Analytics with the most recent reviews first.
Econsultancy Best Practice Digital Marketing Guides by Dave Chaffey
My guides for Econsultancy provide greater depth and specific recommendations than is practical within my books. They are available as downloadable E-books/reports of 100 to 400 pages packed with numbered best practice recommendations and tips.
- Managing Digital Channels
- SEO Best Practice Guide
- Paid Search Marketing (PPC) Guide
- Email Marketing Best Practice Guide
- Web Design Guide
Textbooks for students and marketing professionals about managing Internet Marketing by Dave Chaffey
My E-marketing Excellence and Internet Marketing Planning Books are used as the essential reading on the Certificate and Diploma in Marketing of the Institute of Direct Marketing and the Chartered Institute of Marketing as well as many universities and colleges in the UK, US, Europe, Asia and Australasia.
Each book sets out a clear process to follow to develop a digital marketing strategy, introducing the key concepts like setting goals and strategy to build traffic, develop an effective website and build loyalty through email marketing and social media.
The main success factors in digital communications that need to be managed are explained for affiliate marketing, search engine optimisation, pay per click marketing (Google Adwords), Online PR, display advertising and email marketing.