If you're a B2B marketer, particularly if you work in professional services, you will have noticed how LinkedIn has become a much more effective platform for marketing your business in 2012. With innovations to company pages, profiles and advertising. Just this week, LinkedIn has enabled your groups to be showcased on your company page too.
If you're looking to improve your company page then take a look at the leaders - there are some good examples from a range of sectors. LinkedIn asked followers of their blog to tell them their favourite LinkedIn Company Pages and have now compiled their 12 Best Company Pages of 2012.
I think these are great examples of how businesses and organizations are using their LinkedIn Company Page to showcase their brand and connect with their target audience in a meaningful way. If you click on the example if it will take you straight through.
You might notice that with the exception of Insead, these companies are all USA based. What are your favourite company LinkedIn pages from other countries? Please Share in the comments or on LinkedIn and we'll create our top ROW Company Pages!
By Annmarie Hanlon
Dr Annmarie Hanlon is a Chartered Marketer and an Associate Professor in Digital and AI Marketing at UCL within the Global Business School for Health. Previously she was the Course Director of MSc Marketing and Leadership at Cranfield University. She is an experienced academic with a strong teaching portfolio in digital marketing. Before joining academia, she worked in consultancy for 25 years. As an early adopter of technology and ‘online marketing’ she has led digital strategy and planning projects across Europe, in sectors including healthcare and IT, legal and financial, software and manufacturing. Annmarie has written several SAGE textbooks including Digital Marketing, Digital Business and The Digital Marketing Planner. She is co-editor of The SAGE Handbook of Digital Marketing, and The SAGE Handbook of Social Media Marketing. Her textbooks are adopted in nearly 30 countries by over 100 universities and are the leading textbooks in SAGE’s digital topic collections.
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