If you truly want to win SERP features, you can use a number of useful SEO analytics tools to improve your SEO

Everyone knows that Google always changes its search algorithm. What you’ve focused before in terms of the website promotion most likely is not working anymore as Google SERPs have become more dynamic and user-oriented. Moreover, it’s not just a list of search results anymore - so be ready to accommodate a whole new appearance of the SERP. The recent Moz study revealed that 97% of Google’s search queries show rich features like local packs, image packs, knowledge panels, quick answer boxes, shopping results, etc. No matter what your target audience is looking for, Google SERP features can help your content become better than the competition and build online brand presence. Businesses need to prioritize optimizing for these search…

SEO is an important part of a promotion for any business on the Internet

In the long term, SEO is more profitable than many other sources of traffic. Therefore, it’s important to have a care of search engine optimization from the first stages of creating a new site on the WIX builder. So, what should you pay attention to? In this post, I’ll tell you the main and the best steps to bring WIX sites to the Top.

Before you start SEO

Before you start SEO on Wix, you need to make the site visible to search engines. To do it you need to: go to the editor and select the Settings section; select the SEO mode; note that you allow search engines to find your site. These actions will allow…

The top skills and attributes of an effective in-house SEO Manager

To be a truly effective digital marketer in today it’s become more important than ever to develop a good range of skills and experience across a variety of different disciples. The ability to work with different teams and specialists enables marketers to collaborate effectively, empathize with colleagues and spot new opportunities. Over the last five to six years I’ve been using the T-shaped marketer approach to guide my professional development, a concept Rand Fishkin outlined in detail back in 2013. As Rand himself explains: “T-Shaped basically refers to having a light level of knowledge in a broad array of skills, and deep knowledge/ability in a single one (or a few)"   The key takeaway for marketers is that breadth breeds respect and overlapping knowledge yields creativity. There are…

The average CPC paid by Google search advertisers for keywords that included their own brand name rose 30% Y/Y in Q2 2018 whilst desktop organic search visits fell 5%

Benchmarking company performance against goals and competitors is vital in understanding your current cut-through in digital, market share and potential revenue losses. It also helps identify opportunities in digital and set a KPI driven 90-day digital marketing strategy or campaign to improve current performance and achieve digital excellence. New research from Merkle's Digital Marketing Report Q2 2018 shows benchmarks for paid and organic search and social media reach, click through and cost. We've summarised the most important (and surprising) statistics below:

Paid search benchmarks 2018

  The use of Google Shopping ads for ecommerce and online retailers is vital. Shopping ads expose your brand's products in a visual element on SERPs, which includes brand name and pricing. Google shopping ads…

SEO made simple: A quick look

What once was an esoteric and often misunderstood matter, quickly is becoming a mainstream practice that is deeply embedded in proper web design and good content strategy.

No longer is search engine optimization a list of counterintuitive practices that seek to exploit the shortcomings of search algorithms. Instead, it is a set of good business practices, guidelines that steer web designers and content creators in the right direction.

Direction which leads to memorable user experience through smooth site navigation and content that provides real value, be it for entertainment or educative purposes. Of course, there is lots of value stored for the site owner as well.

When the right SEO strategy – on and off page – is applied, the ranking inevitably rises, increasing site exposure and organic traffic. The latter translates directly into more business, as SEOtribunal stats…

Here are some SEO Tactics that will be sure to help improve your ranking

Broadly, SEO is any activity that helps you improve your ranking on search engines such as Google, Bing, and others. With 3.9 billion internet users and over 3.3 billion searches being performed each day, securing a good rank isn’t easy. And that’s exactly why SEO techniques are so important for businesses. [si_guide_block id="80207" title="Download FREE Resource – 10 business-limiting SEO mistakes " description="The search engine optimisation (SEO) mistakes to avoid and what to do instead. Google's engineers have said there are at least 200 'ranking signals' which affect whether you can rank above your competitors or not for searches which will bring you new business. To make SEO even more challenging, many of them change frequently in Google's algorithm updates. So, it can be really tough…

Track keyword optimization data that truly matters

We all know the drill. To pick up the most searched keywords, do our best to rank high and pay SEO consultants for achieving the position #1. Well, this isn’t necessarily the worst possible approach. However, in today’s SEO, it doesn’t work that much unless you’re a big corporation and count expenses on search engine optimization in thousands. So what can you do to pick the “right” keywords, optimize our website for them and track their positions? I’ll give you some tricks & tips how to get the best of both keyword optimization and rank tracking and I’ll show you an example in a short case study. [si_guide_block id="5750" title="Download our Premium Resource – Successful SEO guide" description="Our comprehensive guide to Search Engine Optimisation best practices isn't just for SEOs, the clear explanations mean that it can be used by marketers to ask the…

Why integrating SEO with other marketing channels is imperative for a successful online strategy

Having a defined and targeted Search Engine Optimization (SEO) strategy is without a doubt a critical factor in driving traffic to your site. However, for a fully optimized marketing strategy, it is vital that SEO is also integrated with other offline and online channels, across the customer lifecycle. Smart Insights’ Customer Lifecycle model shows a visual representation of what a fully integrated marketing strategy should include, using the RACE framework: To achieve long-lasting, quality results, SEO needs to be integrated into your overall marketing strategy. SEO is vital to the first stage of RACE - reach. SEO is reaching your audience via search engines and meeting them with the answers to the questions they ask. This will not only help to maximize conversions but, will also ensure…

The way forward for AI and retail is Visual Search

Machine learning is taking online search to new levels, and it’s not just voice search that’s on the rise. While many have been focused on the marketing potential of capturing conversational queries barked at Alexa over breakfast, big brands have been quietly developing a stronger competitor in interactive SEO: visual search. For decades, we’ve searched for information and products online using a text search bar. The introduction of voice search has since made waves in local SEO, with users searching for opening times, directions, weather reports and other of-the-minute information – but it has left many online retailers feeling stumped. Not every trend fits with every business model, and for businesses who rely heavily on visuals to drive conversions, the opportunity brought by voice search has often felt limited. [si_guide_block id="86160" title="Download our FREE Resource – 10 common website customer experience…

Are you following these simple long-tail keyword research steps to improve your SEO?

Long-tail keyword research is fundamental to SEO. It has become a focus for achieving high rankings on google search and when strategized and executed carefully, it can produce very rewarding results.

Why are Long-tail Keywords Important?

A long-tail keyword is descriptive in nature and normally consists of three or more words. More descriptive phrases are low in cost and risk, yet offer a higher probability of conversion. And, as much as 40% of all search traffic on the internet is driven by long-tail keywords.

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