Google was 10 in September and produced in this new timeline - useful for case studies Google launched its Chrome browser - read Google Chrome marketing implications A major change to Quality Score will roll out in early October. The main changes are: Keywords no longer marked inactive for search - so keywords which previously didn't trigger ads are more likely to trigger ads (although these have a low quality score) and this could increase competition "Minimum bids" will be replaced by "First-page bids" - showing the minimum needed for the ad to appear on the first page (as an exact match). Quality score calculated dynamically so maybe more opportunity for ad to appear in certain situations on the content network and when targeting locally Read more details on Changes to Google Quality Score and a more recent posting here.…

For effective Search Engine Optimization (SEO), the importance of building quality backlinks from third party sites to your site is well known. Applying online public relations techniques to support backlink creation is now a core part of the service for all competent SEO agencies and PR agencies. But how do you assess the approach of the SEO company or improve your own internal process? This interview outlines best practice in using online PR to support SEO from the SEO agency perspective. In this month"€™s interview I talk to Phil Robinson, the founder and Managing Director of Search Engine Marketing agency Clickthrough Marketing about the processes and tools his SEO team apply to take advantage of online PR. My questions and Phil"€™s answers will step you through some of the…