When it comes to digital marketing, innovation beats tried and tested. No one gets excited by banner ads, but a clever new Snapchat campaign or interactive billboard might just get some attention. So it stands to reason that clients would want and expect a good level of innovation with respect to digital initiatives from their marketing agencies.
A report from SoDA shows how many clients think their agencies really are innovative when it comes to digital. The numbers are looking fairly promosing, almost twice as many cleints thought their agencies were very innovative this year as did in 2015. More also thought they were 'somewhat' innovateive and less thought they were average.
So agencies had better keep up their efforts to become digital innovators, lest they fall behind the competition. If you're a marketing agency owner looking at offering new digital services, you'll want to check out our agency toolkit.
By Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
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