Unless you have been marooned on a desert island, chances are you know what Artificial Intelligence (AI) is and have experienced the benefits of machine learning is having on customer experience and business operations

Despite being around for decades, AI is currently one of the most popular topics in business with Gartner predicting that by 2020 AI will be a top five investment priority for more than 20%  of CIOs. Join Joey Moore, Director of Product Marketing and Greg Moore, Manager for Personalisation and Campaign Strategy of Episerver for a practical webinar on The 3 key ways to improve the customer journey. AI is currently closing the gap between detecting patterns from large data sets and predicting intent (a role traditionally reserved for human marketers and merchandizers). AI-powered technologies are replacing the manual work traditionally completed by merchandizers to make product recommendations and marketers to make ad spend decisions. For…

New research shows that marketers are investing more in localizing their content for international audiences - here’s why

When it comes to going global, marketers are pumping dollars into their translation and localization efforts. According to research from 2016, the total amount that companies invested in translation and localization increased from $26 billion in 2010 to $38 billion in 2015. Why does localization matter so much to companies these days? Localization - the process of adapting a product or content to a specific locale or market - can make or break a company’s success abroad. It differentiates brands that communicate effectively with international markets from other brands that remain foreign and inaccessible to international audiences. Dedicated investment in content that speaks an audience’s language and aligns with their cultural norms can help companies win new market share around the world. According to…

Online quizzes are a great way to present your content in a playful way. Quizzes are not only truly engaging, but they also allow you to collect valuable information about your audience

This includes both the insights derived from the quiz answers as well as contact information such as name and email address. You’ve probably seen them pop-up in your Facebook-feed: “What does your favorite color reveal about your personality?”, “How well do you and your partner fit together?”, “What kind of marketer are you? Take the quiz!”. Quizzes are trending, BuzzSumo called them the “Content Marketing’s secret weapon.”. People like sharing them. Moreover, it is an easy way to repurpose existing content. But did you know that a quiz is also a true lead-magnet? That is exactly the purpose of this article: explaining how quizzes are used for marketing and how you can start taking advantage of it.

A quiz as a type…

The best Christmas Website designs and landing pages of 2017

Christmas time is upon us and if you’re a retailer, then I’m willing to bet that you have put up some Christmas decorations somewhere. If you have a brick-and-mortar shop, then you might have a tree up with some presents underneath. After all, you’re in the Christmas spirit and you want your shoppers to be in a jolly mood while browsing around your shop. Your website should be no different! Getting your browsers into the Christmas spirit is essential, after all, the more festive they are the happier they are, and the happier they are the more likely they are to purchase your products.

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There are lots of strategies out there for you to use this Christmas to motivate…

How to make the most out of SEO tools to increase your internet presence

When it comes to SEO, you can’t have enough hacks or tricks up your sleeve (at least, I can’t). After all, ranking on Page 1 of the Google can take your business from zero to hero pretty quickly. So all of us digital marketers try our very best to achieve the coveted page 1 rank for a high-volume keyword. [si_guide_block id="80207" title="Download FREE Resource – 10 business-limiting SEO mistakes " description="The search engine optimization (SEO) mistakes to avoid and what to do instead. Google's engineers have said there are at least 200 'ranking signals' which affect whether you can rank above your competitors or not for searches which will bring you new business. To make SEO even more challenging, many of them change frequently in Google's algorithm updates. So, it can be really tough…

...And you won't be able to tell the difference

2017 is the year that copywriting by Artificial Intelligence (AI) has moved from science fiction fantasy to commercial fact. Game-changing new tools mean that computers can now produce convincing, accurate product descriptions that look as if they were penned by a trained copywriter. The future has arrived.

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Many people regard AI as a bit of a joke and cannot imagine a day when software will write better than humans. Tay, the ill-fated Microsoft chatbot, became a laughing stock when she went from innocently playful tweets to racist rants and swear words…

The pressure is on for today's marketers who are on the hook to demonstrate real value for every campaign.

Perhaps that's why affiliate marketing has become the go-to strategy for driving sales and brand awareness; it is, after all, one of the most easily measured strategies. It's no wonder experts predict it will generate $5.37 billion this year, a 12 percent jump from 2016. Measurable tactics make marketers' jobs easier because they can monitor in real time what’s working and which partners are delivering the greatest return on investment. And the most effective affiliate campaigns involve cross-channel strategies that are closely monitored and optimized at every opportunity.

Why affiliate marketing works

There are literally thousands of options for establishing and measuring affiliate campaigns. But whatever methods you choose, the goal is always the same: driving traffic and sales. Traffic doesn’t come free, and with so many brands vying for people’s attention, it’s increasingly difficult to break…

Google+ is Google’s own social network, enabling brands to build relationships with prospects, customers, and other businesses

Similar to other networks, you can share information and images, promote yourself as an individual and, if used correctly, Google+ can be a powerful social media marketing tool. The importance of Google+ should be assessed on an individual basis, as it is based on your unique appeal. If it is thought to be of benefit to your brand, it should be used as part of your overarching social media strategy.

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What is Google+?

Google+ is Google’s flagship social network, allowing users to connect easily and often, through interests and friendship. It’s not an independent service – instead, it is integrated and connected through all Google services as part of the ‘ecosystem’. Interactions with individuals or companies are based…

A newly launched SaaS will be up against hefty competition and numerous potential customers who have seen it all before.

The owners and administrators of the service can get a quick leg up by following a few tried and true SaaS growth strategies. Compare your strategy against the checklist below, and you’ll be better prepared to achieve your marketing goals for launching your SaaS. [si_guide_block id="100244" title="Download Premium Resource – Product launch Playbook" description="Launch a product using RACE planning to structure your marketing activities. A marketing playbook defines the key messages, types of communications, best practices and optimisation techniques that should be used to maximise return-on-investment for different marketing objectives."/]

1. Get a Plan Together

Too many SaaS marketers try to wing it. They assume they’ll be able to form their plan as they go. They put out a campaign, check the analytics, test the…

The best strategy and tips for growing your Instagram reach and engagement

I’m going to start this off with an assumption: that we all want more followers, more reach, and more engagement on Instagram. Because, well…why wouldn’t you? More followers and more engagement mean better results overall for your business – and perhaps, even more sales as a result. [si_guide_block id="82119" title="Download FREE Resource – 10 common social media marketing mistakes guide" description="Our actionable guide to avoiding common social media marketing mistakes to help you avoid the pitfalls that limit engagement with your target audience."/] The ‘trick’ to creating a winning Instagram growth strategy is to, quite simply, actually create a strategy – and stick to it. Forget posting just for the sake of it. In this blog, I’m going to give you best tips that will help you improve your Instagram growth strategy: from how to use hashtags strategically…