4 behaviours that set top-performing marketers apart
Earlier this year the Harvard Business Review published a research paper that set out the top behaviors of the most successful CEOs. With many business leaders failing in their roles (from 2000 to 2013 25% of the Fortune 500 chief executives who left their firms were forced out) the authors conducted a study based on research conducted over 10 years with a database of 17,000 C-suite executives - including more than 2,000 CEOs - which covers all major industry sectors and a full range of company sizes.
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It’s a fascinating article based on some really interesting research, revealing that one of the major reasons for CEO failure is that there’s a disconnect between what boards of directors think makes for an ideal…
Google’s related searches are a treasure trove of content ideas
As well as arming you with keyword phrases to fit into your articles, related searches also give you a massive insight into who your customers are and what their intent is. In this article, we show you how to use related searches for both ends in order to boost your SEO.
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See,…
For humans, seemingly, current attention span is no more than eight seconds. That’s less than that of a goldfish!
Marketers have felt the effects of this change considerably, and audiences’ shrinking attention span presents several challenges.
Earlier, all brands needed to do was capture the interest of their audience for a couple of seconds, and they would get half the job done.
Now, they would have to evolve if they wanted their businesses to succeed. And it was this drive for survival that led to the creation of ephemeral content marketing.
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Never Heard of “Ephemeral Content Marketing”?
This might be the first time you’ve come across this term, but it surely won’t be your last.
One of the biggest…
Take an exclusive look inside our library of actionable strategy guides, templates, and e-learning modules, covering campaign planning, integrated lifecycle marketing, and managing digital transformation
Our Guides, Templates, Quick Wins, E-learning modules and personalized learning plan are of high quality to help businesses plan, manage and optimize their contribution from digital to multichannel marketing. We cover 7 step strategy guides to actionable templates in Google Sheets, Excel, Word, and Powerpoint.
We deliver briefings on the latest trends and research reports to inform your digital transformation plans. Yet, our core focus isn't top-level research and theory, but actionable best practices for digital channels that directly impact leads and sales.
Our most popular resources, which our competitors don't offer, are actionable templates to audit, forecast and define improvements covering every digital marketing technique. These are field-proven to help our members audit their current performance and identify problems and opportunities to improve results.
For 12 days we…
Learn how influencer marketing has ripped into social media strategies and how it can help you
Over the past 24 months, there have been hundreds of marketing campaigns executed with the help of influencers. As brands infuse influencer marketing into their marketing mix, they are discovering new ways to benefit from it, and better ways to implement it. As a result, there have been a few changes in the influencer marketing landscape.
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These changes mainly affect marketers’ spending on influencer marketing, and what they achieve through the marketing channel. There are also changes in terms of ROI, and the platforms leveraged…
New in the email marketing world? Learn how to construct an effective email campaign
By now, you may have at least heard someone talk about email marketing. Maybe one of your colleagues is a great fan or one of your close friends can’t emphasize enough how it has saved his business.
No? You’re serious?
Well, fortunately, you have arrived at the right article, cause we are here to tell you all you need to know about this digital marketing trend that everyone is talking about. Ready? Let’s get started!
Why should I be already sending email marketing campaigns?
Email marketing offers endless advantages; it’s becoming one of the most popular digital marketing tools, used by both big and small companies all around the globe. How nice can it be to become global with just one click?
But, first things first, let’s talk…
10+ marketing techniques that need to be addressed for their place in 2018
In the past, many marketing myths were often elevated to the status of being sacrosanct. Given enough repetition, ‘facts’ degenerated from ‘hearsay’ to probability, to ‘gospel truth’.
Yet, despite the incessant repetition, unless the core message at the centre of a campaign resonates as plausible fitting perceived experiences, thanks in part to online information overload, even elaborate myths frequently get syphoned to the junk folder labeled, ‘marketing hype.’
So what happens online in 60 seconds?
As technology continues to progress at break-neck speeds – enabling data to provide deeper consumer insights - former best practices and market assumptions are being toppled faster than loose talk between Twitter Trolls suffering from interminable low-self-esteem.
Millennials
Unlike fine wine, some marketing assumptions become soured by simply hanging around too long…
A briefing on the advantages and disadvantages of chatbots
Technology and fashion are not exactly two industries which you would associate with one another. While this might be the only time you see the likes of Mark Zuckerberg and Naomi Campbell ever compared in an online article, their worlds do share certain similarities.
Much like fashion trends, as soon as you have got to grips with the latest technological development billed as revolutionizing the world then it has been promptly usurped by a new innovation. No one spends much time contemplating the potential of the minidisc anymore, for example, do they?
But some technological buzzwords do have some substance beneath the layers of frantic internet hype. One such example is the chatbot, which has been proven to be hugely beneficial to businesses of all sizes with 80% expected to be using one by 2020.
Supporting the support agents
We have all been there. Listening…
5 easy steps to improve your ecommerce conversion rate using personalization tools, segmentation, interaction data (AOV and RPV) and campaign split testing
As a marketer you’re always seeking the holy grail that will grow your revenues, that insight that tells you exactly which design updates are increasing your ecommerce website’s key conversion metrics like conversion rate, average order value (AOV) and revenue per visitor (RPV), and - equally importantly - which are not!
The good news: 2017 is an awesome year for conversion optimization tools. We’re now way beyond the ‘seeing’ part - voyeuristically seeing what visitors are doing, where they most click and scroll. Now, by investing in a personalization platform, you can analyze your visitors’ specific interactions, and understand which of them correlate with higher conversions and revenues.
Below I share the five steps for doing this.
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Why you need an email strategy for 2018 - the best behavioural email marketing predictions for the coming year
It’s that time of the year when you’ll see a wave of marketing predictions for the forthcoming year. While they may seem ubiquitous, predictions do play an important role. They act as a reset button in the mind of the marketer. They allow us to reflect on the year that’s passed and contemplate whether we managed to achieve what we set out to do at the beginning of the year.
Join Komal Helyer, Marketing Director of Pure360, one of eight speakers, for a practical webinar on Behavioural Email Marketing predictions for 2018. Learn the strategies brands will execute to recover lost revenue and increase sales uplift online, using behavioral email marketing.
They also - importantly -give us a rare chance to look further into the future than we normally afford…
