Let us look at the rise Google Shopping
New research by Adthena uncovers the extent to which Google Shopping ads, commonly referred to as Product Listing Ads (or PLAs), have become the most popular ad format for retail advertisers, with ad spend now far in excess of text ads in retail categories.
Google Shopping ads now drive 76.4% of retail search ad spend, generating 85.3% of all clicks on Adwords or Google Shopping campaign ads. This report benchmarks Google Shopping (PLA) ad spend across 40 million ads in the US/UK. From 267,000 competitors, encompassing over 1 million search terms.
The data reveals the true extent of Google Shopping ad format adoption in the US/UK, among advertisers across retail categories such as Fashion and Apparel, Consumer Electronics and Home & Garden.
“The bigger picture here is the shift in which audiences are consuming new ad formats,” says…
Powerful digital sales strategies to ensure you make the most of your e-commerce site’s traffic
Research by Big Commerce shows 51% of people prefer shopping online and 95% shop online at least once a year. It is a trillion-dollar market. This popularity has catalysed the rise of more than 12 million e-commerce stores. But only around 650,000 of them generate more than $1000 in revenue annually.
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When e-commerce stores struggle with generating revenue, they assume that it is a traffic problem only. Hence, they invest more into ads and SEO.
But before they rush in and purchase ads they should implement a digital sales strategy that converts more of the traffic driven. A conversion optimized e-commerce site…
With the increasing amount of data breaches, internal controversies, and shady business dealings that have been uncovered in the past few years, consumers are finding it difficult to trust businesses
According to Edelman’s Trust Barometer report, 42% of customers claim that they have lost trust in many brands. In fact, customer confidence in American companies has continued to decline over the past few years.
Trust is earned, and it must be cultivated over time. This is tricky, especially for new brands who have little experience to go off of. So, how can you establish this with your own audience to not only attract customers, but also build brand loyalty for years to come?
Let’s discuss.
Define Your Brand Voice and Stick to it
Every business has a personality. There are words you would use to label a brand that could easily be used to describe a person.
For example, what is Apple’s brand voice? Perhaps…
Five killer marketing management team strategies that will improve your output
Today its important for business owners to have an online presence and for entrepreneurs to understand marketing management team strategies that will set you apart from the competition.
If you’re planning a business campaign or venture, you need to form a killer marketing management team.
It will ensure enhanced visibility of your brand and a higher potential for your business or company.
Here are five killer marketing management team strategies that you should implement:
1: Prioritise a content strategy
If you want to promote your company or products, it’s essential to prioritize online content. Having good content sets your website apart from your competitors and delivers the correct message to your customers.
Content marketing includes creating and sharing information such as blog posts, news, videos, white papers, infographics, how-to guides, case studies and photos and is one of…
In new research by GetSocial, we look at new methods of sharing, the rise of Dark Social as a traffic source, the decay of the Facebook Feed and a surprising comparison of both (spoiler: dark social wins)
There are now 1.2 billion pages indexed on Google mentioning Dark Social. Definitions vary but they don’t escape much of what Alexis Madrigal wrote in 2012:
“it shows up variously in programs as "direct" or typed/bookmarked" traffic (...) but that's not actually what's happening a lot of the time. Most of the time, someone g-chatted someone a link, or it came in on a big email distribution list, or your dad sent it to you.“
I call mainstream on the topic. Now, more than ever, marketers and audience developers must look at Dark Social. Not as a myth, something that may be happening,…
What do new chatbots look like? What role will they play in online commerce?
When do you think the first chatbot was invented? Most people would guess that it hit the market sometime around the turn-of-the-century. They would be wrong. Chatbots have actually been around for over 50 years, which is far older than the World Wide Web.
Of course, the chatbots of today barely resemble their older counterparts. Newer chatbots are making a huge splash online. A new generation of these tools are going to have a profound effect on the future of UX in ecommerce and other online applications.
In his post Chatbots — One of the hottest UX trend in 2017, Guobin Ng, a user experience researcher for UXarmy, states that chatbots are being used for many industries and purposes. They have been around for a while, but have really started to become popular in 2017, largely due…
Standing out from the crowd is a challenge and therefore conceiving, creating and maintaining a personal ‘brand’ gives us the opportunity to get noticed and remembered by our managers, peers and customers
For some people, the concept of ‘personal branding’ does not sit well. The idea that we are all walking, talking commodities to be packaged up and sold contradicts the notion of being independent, free and unique individuals. I believe the reality is somewhere in between.
Whilst we are absolutely independent, free and unique, within the working world we are operating in a very noisy, competitive environment. Standing out from the crowd is a challenge and therefore conceiving, creating and maintaining a personal ‘brand’ gives us the opportunity to get noticed and remembered by our managers, peers and customers.
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Urgency messaging is a great way to raise conversions but is getting an increasingly bad rep
Getting visitors on your site and converting seems to be more difficult than ever. Consumers are indecisive, and, with more choice online than ever before, your website visitors are less likely to hang around.
Creating urgency is one of the best ways to raise ecommerce conversions. In my 16 years in ecommerce, there are few techniques I’ve seen that so reliably raise sales.
Urgency works by overcoming your visitors’ mental hurdles to purchasing from you. Perhaps they’re indecisive, prone to overthinking, or they just want to shop around a bit more. There are so many psychological factors at play that influence whether someone will buy from you.
It is, however, a technique to be used with caution. The problem with urgency messaging is that it can come off as disingenuous or just all round scammy. At best this…
A Customer Data Platform looks to fulfil that age-old promise of centralizing all the customer data, and it is looking good
Marketers know that data management is the key to data-driven marketing. Traditional methods for trying to bring customer data together into a “360 customer view”, failed to solve the complete problem. But there is a new player in town, and its called Customer Data Platform (CDP). Now it is knocking on your door. Should you let it in?
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Bringing together customer data in a CDP
An un-siloed and full view of the customer is not a new concept. Yet the 360 customer view has always turned out to be the just out of reach for the marketer. Custom MarTech integration projects are known to be an especially…
Don't make your customers wait for your site to load
As desirable of a quality patience is, it is the last thing you should expect from clients visiting your website. Just making them wait one second extra can drastically reduce customer satisfaction and cause conversions to nosedive. If that’s not enough, since 2010, Google has taken site speed into consideration in its ranking algorithm.
Nothing reeks of unprofessionalism more than trying to find a company and their website is too slow or does not load properly. Research shows that for every extra second of loading time you lose 10-15% of web visitors. For most SMEs that equates to millions in lost revenue. This is something any business focused on CRO needs to keep in mind.
This comprehensive guide with eight steps you can take to decrease your load time may help you speed things up.
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