Learn how to transform uncertain prospects into brand advocates one step at a time
Marketers often see the customer journey as a linear progression of four stages:
Awareness
Interest
Consideration
Purchase
But there’s one important thing most of us tend to forget - the customer journey is no longer linear. Gone are the days when you could easily walk alongside your customers, guiding them all the way to the checkout page.
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Today, your prospects can unexpectedly jump in or out at any point. Now, this doesn’t mean that the framework of the customer journey is no longer relevant. You should still think about these stages, but the way you approach them needs to change.
Your ultimate goal today should be to provide a…
Content marketing should explicitly be about promoting the right content to the right audience at the right time in order to achieve your marketing goals
Whether you're creating content from scratch or refurbishing existing content, your goal should be to engage and entice your target audience effectively on different platforms and, ultimately, prompt action.
Your blog posts, videos, infographics, contests and ads all need to be perfectly aligned with the buyer’s journey. This means you need to understand the awareness, consideration and decision stages.
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However, it’s quite difficult - if not entirely impossible - to do this without having a documented plan that covers effective distribution of your content. At the same time, your content marketing campaigns may end up…
We have explored the world of SEO custom alerts to make sure that key elements such as robots.txt, traffic and rankings are closely monitored
Have you ever spent time and effort on optimizing a website only to see all that hard work blown away in a blink of an eye? We have explored the world of SEO custom alerts to make sure that key elements such as robots.txt, traffic and rankings are closely monitored so you can track issues and fix them straight away.
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After a (bad) experience with a developer going rogue and disallowing an entire site overnight, I’ve been focusing on finding solutions to potentially avoid catastrophic issues like…
With desktops relegated strictly to the workplace, nearly every other online activity is accomplished with ease on mobile devices
When the average American spends over five hours glued to their smartphone every day, you know that it’s become their primary “screen”. That’s 2.5x time spent on mobile than desktops per month. With desktops relegated strictly to the workplace, nearly every other online activity is accomplished with ease on mobile devices.
It all started innocuously enough, with mobile searches overtaking desktop searches on Google, way back in 2015. By October 2016, mobile traffic overtook desktop traffic worldwide for the first time ever with 51.3% of all traffic from mobile. That figure has been blown out of the water today, with a whopping 73% of online traffic now coming from mobile devices according to data collected from the Parse.ly network.
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Social listening can help improve your sales by boosting the awareness, interest, engagement and action stages
The sales funnel is the Holy Grail of marketing metaphors. For anyone who wants to have a successful business, a convenient scheme describing how to make people buy your product or service is extremely appealing.
Social media typically fits at the top of a classical sales funnel - it is supposed to bring strangers into your sales funnel, with other strategies kicking in afterward. However, with the development of social media and the introduction of new tools, sales funnels have changed and evolved.
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Nowadays there are multiple ways to view sales funnels: as a reverse funnel,…
Thanks to Google and its various projects during 2018, we have a whole list of things that can help improve and elevate the status of your e-commerce brand
The relentless growth in the sector of digital marketing and business in the form of e-commerce has vastly affected the process of website design and development. In the world of e-commerce, the development of a platform is user-specific and depends on the latest advancement in the domain of online shopping.
To deliver an extraordinary and up-to-date experience to customers, web architects need to keep check the e-commerce website design every now and then and change it accordingly.
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Thanks to Google and its various…
There is a pool of great PPC tools that can help you see how your competitors rank, how many PPC ads they are running, how much they are spending and where they are being shown
The online space is getting highly competitive with every passing month, especially when it comes to e-commerce. Even though a good way to attract traffic is pay-per-click advertising, it’s very budget-demanding, which means you have to be very creative and careful when creating your Google Ads campaigns.
Fortunately, you don’t need to rack your brain over new creative ideas to make your advertising campaign successful. With enough competitive intelligence, you can use your competitors’ experience to give yourself the upper hand. Luckily, there are a lot of ways to find powerful optimization ideas, improve your ads’ performance and keep up with the latest marketing changes.
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Voice search optimization techniques that will boost your e-commerce sales
Just as people switched from using computers to mobile, voice search is now quickly changing the way that consumers look for products or services they’d like to purchase.
With Google and other tech giants unveiling new features or improved capabilities of virtual assistants and voice interfaces such as Siri, Cortana, Google Voice Search and Alexa, it really won’t take long before much or all of the queries for products or services are asked via voice search.
In fact, 58% of consumers have used voice search to find local business information within the last year. According to OC&C Strategy Consultants, voice commerce sales will reach $40 billion by 2022 and in the same year, 50% of consumers will use voice shopping.
Here’s a snapshot of what users have been searching for using voice search:
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Some mistakes are so common they often get ignored by the mobile app development companies on the pretext of aspiring to provide something unique or different to the users
Did you know that by 2020 mobile apps are projected to generate $188.9 billion in revenues via app stores and in-app advertising?
The data published by Statistica highlights how the mobile app market is growing and shows that there is a big chance for small and mid-scale companies to capitalize on the profusely growing mobile app market.
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Though the data highlights the growth and exposes some of the opportunities available, some data also shows a decline in mobile app usage.
According to AppsFlyer,…
Chart of the week: 37% of consumers who use social media to complain or question brands expect to get a response in under 30 minutes
Delivering great customer service is getting more and more difficult for brands, as customer expectations change. Consumers now want instant service that offers fast results, which means brands need to deliver the best possible customer service via their digital channels.
Over a third (37%) of consumers who use social media to complain or question brands expect to get a response in under 30 minutes. According to Conversocial’s report ‘The State of Digital Care in 2018’, people want almost instant responses to issues they air on a social platform.
The report shows that the majority of respondents expect a response the same day via social media, with 31% wanting one in under two hours and 26% expecting to hear back in under four hours. In fact, only 6%…
