Even if you’re flushed with success at the moment, you could still benefit from refining your current processes using one of many tools and software available to you
Is your business at risk of being left behind in this increasingly competitive digital age? Are you failing to meet the heightened expectations of the modern consumer? Even if you’re flushed with success at the moment, you could still benefit from refining your current processes using one of many tools and software available to you.
In this blog post, I’ve compiled summaries of some of the best upgrades you can make this year. Used correctly, they’ll equip you to better deal with the day-to-day running of a business, help you satisfy existing customers, secure new leads and cut costs.
This post isn’t solely aimed at anachronistic businesses who need to make wholesale changes to enter the 21st century. With the speed of technological evolution more…
Successful content strategies that stand the test of time have been built from the outside of an organization looking in. In other words, the prime motivation was to help and assist the needs of their audience
In 1889, Andre and Edouard Michelin founded a tyre company, Michelin, which has now become a globally recognized brand. It accelerated the automobile industry in a time when there were fewer than 3,000 cards where it was established, in France.
For the company to grow, it had to win the hearts and minds of this very small target market of motorists and find similar audiences keen to aspire to own their own automobile. It also had to offer some creativity and inspiration as to what owning an automobile would allow you to do.
One such creative idea was to inspire the idea of taking road trips and look at how these trips could be…
When and when not to gate your content
Generating leads and demand is a key function for many B2B organizations. Building a meaningful pipeline of interest in a product or service is an always-on activity and impacts nearly everyone across the organization, both customer and non-customer facing.
As digital has become increasingly prominent within B2B over the last decade, sales and marketing teams have been using content to build awareness and interest. As a result, the use of content marketing more specifically has seen strong growth:
Whilst there is widespread agreement that high quality, valuable content can produce positive results, there are different perspectives on how online content should be used to generate leads and sales.
On the one hand, content marketers with a strong background in SEO believe that if content is made open and available, search engines will reward…
If your brand logo or brand message is not connecting with your ideal consumers, the chance of brand recall in the future are slim
Branding is equivalent to telling a story, a story that resonates with your ideal buyers. Visuals form the core of this storytelling.
In other words, visual branding is the first step to building a successful brand image and developing your business. First impressions matter and this rings true even with visual branding. If your brand logo or brand message is not connecting with your ideal consumers, the chance of brand recall in the future are slim.
There are many examples of branding going haywire and the reasons can be anything - a bad logo or poor brand name or inconsistent visuals, and so on. While each brand has a different story, there are a few little design errors that every brand should avoid.
1. Creating a controversial logo
A logo is…
All successful content strategies result from the right content assets that drive engagement, enhance reputation, and increase the visibility of a business
The purpose of content marketing is to use content as leverage to attract visitors to your site or digital assets, engage them, turn them into paying customers and retain them. Seems like a tall ask, doesn’t it?
And it is.
Even the best laid out content marketing strategy fails to find traction. So the question is – as businesses increasingly offer omnichannel experiences to their target audience, how do you ensure your content marketing strategy can be woven seamlessly into this business model and remain effective?
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The answer – don't forget content assets that are central…
Digital PR techniques that will increase your organic rankings and ROI
The rise of PR-fuelled marketing in the face of diminishing returns on advertising has seen 66% of marketers rank quality content as their top marketing priority.
With so much riding on the reputation of a brand, the value of content marketing, earned media, link building and brand reputation management will only continue growing in the race to drive profitable customer action.
Yet there seems to be pressure for PR professionals to not only place stories that boost brand awareness on the most relevant websites but also attain search KPIs such as links, traffic and domain rankings too.
The simple fact is - content campaigns with hundreds of links are completely irrelevant unless the exact ROI of those campaigns are clearly measured.
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Blockchain technology is gaining momentum in the market and hugely impacting on the manufacturing industry
Currently, the world is highly fascinated with terms such as cryptocurrency, bitcoin and blockchain technology. The reason for this is simple - people are getting are really benefitting from them, especially blockchain.
When it comes to blockchain, the technology has largely evolved, bringing with it even more benefits. In this blog, we will cover the initial phase of blockchain technology, its evolution and how it can benefit the manufacturing industry.
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Let us…
When your employees fail to understand your brand identity, it is nearly impossible to communicate it effectively to your consumers
Establishing a strong brand identity is like building a healthy relationship - you have to believe in yourself before anyone else can do the same. However, getting your sales team, customer service team and every other department on the same page can easily become an uphill battle. When your employees fail to understand your brand identity, it is nearly impossible to communicate it effectively to your consumers.
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To make matters worse, it only takes a single slip-up to lose your customers forever. A simple disconnect between your stated values and the…
Video content is one of the most popular forms of content consumed on the internet, so here are some great tools to create videos
Have you ever wondered what you did on the internet before videos became popular? It doesn’t matter - nothing can overtake videos now. According to the latest stats, video content is one of the most popular forms of content consumed on the internet. There is a splurge of 63% in the entire video content consumption skyrocketing it to 81% in 2018.
Yes, you read that right, I likened ‘video’ to ‘content’ for it has now become an integral part of content marketing. In its State of Inbound Report, HubSpot maintains that video marketing is gaining momentum rapidly. In fact, Cisco maintains that by 2020, online videos will make up for over 80% of all consumer internet traffic!
Still not convinced?…
Positioning more than one type of content will divide your forces, reducing the effectiveness and confusing both Google and your users
Keyword cannibalization occurs when you're ranking for keywords with more than one URL on your website.
Think of it like a chess game where you’re playing on both sides of the board.
Positioning more than one type of content will divide your forces, reducing the effectiveness and confusing both Google and your users.
User intent is the focus here, because whilst the keywords you want to rank for might be different, the search intent or "query" is the same.
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Why do multiple pages compete?
Having different URLs compete for the same keywords is not unheard of. In…
