Video is thought to be one of the best forms of content when it comes to generating engagement and leads
Over the last few years, video has been all the rage in social media marketing. In fact, video is pretty much taking over the Internet as a whole. It is expected that as early as 2020, online videos will make up over 80% of all consumer internet traffic and even more so in certain countries in the world (for example, 85% in the US). Video is thought to be one of the best forms of content when it comes to generating engagement and leads.
So, how can you start leveraging video in your marketing strategy, particularly on social media?
In this blog post, I’m going to show you how to create amazing social media videos that get results.
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How Coca-Cola could have foreseen the 'New Coke' crash
It's 1985. For the past 15 years, the Coca-Cola Company has seen market share decline for its flagship product.
After conducting blind taste tests with more than 200,000 consumers, the soft drink brand discovers that consumers prefer a new formula to Pepsi and even to the old Coke. That summer, Coca-Cola rolls out 'New Coke' with an all-star ad campaign.
The product bombs. Badly. Consumers clamor for the classic formula, which Coca-Cola quickly brings back.
How could Coca-Cola, which decidedly did its homework in terms of tasting, fail so spectacularly? The issue is that Coke consumers slurp the soda down for more than taste. Coca-Cola forgot that every time someone pops the top, they're drinking from a well of emotion.
Asking the Right Questions
Since 1985, the power and prevalence of market research has only grown. In 2017, U.S. companies are slated to spend about $16 billion on market…
Voice technology will be huge in 2019, with smart speakers driving this revolution. Let’s look at some of the key ways voice can boost marketing activity and engage audiences
A bit of background
Voice technology uses Natural Language Processing (NLP) and AI to provide a more intuitive way of interacting with devices including smart speakers. Although the underlying technology has been in development for decades, it is only with recent advances in computing that it has been practical and reliable.
Now let’s take a brief look at the main smart speaker platforms.
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Amazon Alexa
Currently the most popular smart speakers with global sales of 100 million devices. Alexa technology is available in a wide range of devices from the entry level Echo Dot through…
The big mistakes that content marketers need to avoid when planning their campaigns
While many are aware of the benefits and importance of content marketing in the interaction-driven online universe, some of us still forget the countless dangers that can cause your campaign to fail before it starts generating meaningful results.
Content marketing works on a premise of building a relationship through value and intellectual or emotional connection. However, relationships need time and commitment which can render content marketing campaigns complex and messy. Tasks start piling up; team members lose sight of the goal and the initial infatuation with the project evaporates.
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To avoid going down the wrong path when planning your content marketing campaign, it’s essential you keep an eye on these risky areas:
1.…
How quickly and precisely you respond after an online security incident determines whether you retain customers
Many small business owners think it won't happen to them. They're too small, and hackers only seek out big targets like banks, insurance companies or big-box stores. Unfortunately, when it comes to a cyber attack, the size of the business doesn't matter. It's likely not if you'll suffer an attack, it's when.
With anti-virus software and firewalls in place, a small business can feel a certain sense of security. But attacks and data breaches can still happen. Many reports suggest the likelihood is on the rise.
So, if you own a small business and your website or data is hacked, what can you do to restore and regain your customers' trust? This may come as a surprise, but the way in which your business responds (hopefully with resilience) to an attack may mean more…
You can beat your competition quite easily if you know the tactics of niche product optimization with respect to the e-commerce space
Niche marketing is not a new concept. Marketers, as well as product manufacturers, have leveraged the power of niche audiences to gain better control over their sales.
It’s no surprise then that there is cutthroat competition in the e-commerce space and marketers are finding it hard to attract new customers. This is happening because people have become more informed than before. Consumers can now compare and research the product before they buy it easy than ever.
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As an e-commerce store owner or a marketer, you are constantly looking for new ways…
Why local customer service ecosystem matter?
The concept of customer experience is built around delivering value. One of the integral elements of the value proposition of any business is customer service.
A well-oiled customer service machine is the multi-faceted beast. It is capable of working all-round insight miracles for multiple aspects of the business operation. The customer service ecosystem is a swiss army knife for information gathering.
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Here’s why:
It is designed to keep feedback with the user audience, maintain their basic needs and demands.
It is also a valuable source of information regarding user habits and the tendencies of product/service use.
The interaction with the customer points identifies where there is…
Podcasting might not work for every type of business, but for those that it does work, it can yield great results
Podcasting has grown from a little-known and misunderstood form of content to an incredibly powerful content type that builds trust and loyalty. Podcasters and comedians like Marc Maron and Joe Rogan have helped grow the popularity of podcasts and now, there are podcasts anything and everything.
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From a business point of view, podcasting can be an incredible marketing tool. It might not work for every type of business, but for those that it does work, it can yield great results: a…
Nine of the best team chat tools for making your team extra productive this year
With eight million active users and three million paid users, Slack is the darling of the business communication world. Indeed, the tool is hip and smart. It’s often praised for having multiple integrations, friendly UX and other features.
At the same time, Slack doesn’t work best for many teams. Some consider it expensive or cumbersome. Others find themselves buried under tons of notifications and constantly distracted while using it. In a word, the demand for an alternative communication tool is high and there’s plenty of Slack alternatives. But which one should you choose?
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Developing our own …
With myriad options available to today’s consumer, customer retention is vital for e-commerce brands. Gamification, push notifications and loyal programs help in contently re-engaging with the existing customers
Research by Frederick Reichheld of Bain & Company found an increase of 5% in customer retention can improve the revenues by 25-95%. In e-commerce, repeat customers are godsends. They’ve proven their interest in buying your product and are willing to spend money.
In fact, according to a report by RJ Metrics, an online store typically generates 43% of its revenue from existing users. This figure can increase up to 75% if the store spends time and effort cultivating a deeper relationship with its existing customers.
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The question that…
