One of my students recently pointed out this new simulation to me and I thought it worth sharing since it’s interesting with it’s long, 13 year, view forward. Generation IP:2025 was created by Virgin Media Business in conjunction with The Future Laboratory.
It follows a scenario of a father and daughter spending some time together. While the blurb on YouTube says “it provides an exciting glimpse into a hyper-connected Britain in just thirteen years’ time”, I’m not sure about the “exciting” part. We’re all apparently going to be very calm and stress-free, empowered by our mobiles. The gestural interface and glass-like device look cool certainly, but there’s a lack of emotion and it all seems quite dark to me as the daughter mixes family life with business.
How do you find it?
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
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