We are consuming more video than ever before. Global Web Index have reported that while nearly 3 in 4 internet users shared a photo last month, the figures for uploading videos are not far away, with almost 6 in 10 having done so.
Currently more than 500 million hours of videos are watched on YouTube each day. According to one source, more video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. The biggest challenge for marketers is how to capture their audience's attention in the first 3 seconds and fit in all the points they need to make.
By Jessica Wade
I was previously the Social Media Executive for Smart Insights and managed all of Smart Insights social media channels and social strategy. I love all things social, most of the time you will find me endlessly scrolling through Instagram. You can follow me on Twitter or connect on LinkedIn.
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