With a choice of LinkedIn, Twitter, Facebook, Pinterest, Google +, YouTube, where should you spend your precious time?
You could answer that your business should have a presence on each of these platforms but what evidence do you have to suggest that this approach is your best bet?
Let's take this down a level, if you are only going to choose LinkedIn as your preferred social media site for B2B, where should you spend your time - posting updates to your connections' newsfeeds, entering into discussions in LinkedIn groups, sending bulk messages to tagged connections? Which of these actions is best? Well, as far as you and your business is concerned, I can't answer that question - the only person who can is you.
[caption id="attachment_40329" align="alignleft" width="208"] Image courtesy of remibadozi.com[/caption]
It's about testing
Too many businesses and individuals sign up to LinkedIn,…
Our round-up of the latest advice and developments in digital marketing with a focus on customer experience and trends this month
This month we published The Managing Customer Journeys Report 2014, a new research report in conjunction with Ecommerce Expo. It’s a free download for all members via our Customer Experience Strategy page which also contains details of the talk and this visual to help you assess your approach to managing customer experience.
We were keen to commission this research since, with the increase in the complexity of the path to purchase across Paid, Owned and Earned media it’s becoming more difficult and more important to manage customer experiences!
It focuses on approaches to managing customer experiences and suggests how businesses are progressing across these experience management maturity levels.
Digital Marketing Trends 2015 - Dave Chaffey’s annual prediction of the marketing trends that will be important in…
