Eight classic quotes showing how tough it is to trendspot
I've just been scanning a useful thread started by Adam Cranfield on the excellent Linked In Web Managers group about the challenges web managers need to deal with today and I was struck by the relentless page of change and the need to test and innovate. One contributor, Karen, pointed out that this is why we love what we do (mostly, the relentless Google updates can get to you sometimes).
One contributor used a brilliant quote to illustrate this from the future Alvin Toffler, who said that:
"The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn."
Leonel, who posted this said:
"I try to unlearn as much as possible and now I'm relearning a lot of things that supposedly knew in depth, stripped of preconceptions trying to take each issue as…
Over a month after the Google Farmer update rolled out in the US, the SEO world seems to have settled back down again. As with all Google updates the winners are left breathing a sigh of relief while the losers are frantically trying to correct their strategy and regain their previous rankings & traffic levels. I hope the ideas here help if you're in the latter category.
If you have yet to read about the Google Farmer update the following articles are good background:
Rand Fishkin covers off what the SEOMOZ team have noticed after the update
Search Engine Land gives you further insights into the update
But for us, this is the best summary of the impact - it's a compilation by SISTRIX showing how article sites were affected by the Google Farmer update:
The most dramatic is the number of keywords that these sites…
A collection of resources for creating effective HTML email templates
What are the requirements of an effective HTML Enewsletter template?
What would you say are the essential features a good quality email template that works both for subscribers and the company broadcasting the mail alike? Well there are many factors which may affect this, but from a communications effectiveness point of view, I would say some of the key features of email templates are that they:
The main marketing messages and offers are clearly communicated.
They get their message across whether images are blocked or not.
They render effectively in all the most common email readers.
Don’t look like templates… - they remain engaging because they can change with dynamic content.
Support different marketing activities like new product launches, campaigns and events.
Have blocks for tailoring content That prioritise offers?
Support the full range of relevant standard features, so for a retail enewsletter that's a Table of contents, Search…
I'm working on several projects at the moment that require the integration of a blog into a wider commercial online presence. During one conversation we got into discussing, why is it some blogs die, yet others are so successful - what are the success factors? I jotted down the notes from that conversation during my train journey home and thought that I'd share them with you.
People buy people
Your audience are searching for information, something of value to help with decision making so it helps enormously if they can buy into real people as a part of that process. This is where the notion of thought leadership is powerful, where I can be a trusted source for you about a topic. I think this is why video blogs or blogs…
