Digital marketing strategy essentials are our weekly round-up of the best advice from Smart Insights and around the web focused on developing strategies to succeed online. Sign-up to our enewsletter if you'd like a reminder through the updates each Friday.

Our recommendations on latest developments from week starting 30th August 2010

A tool for integrating your strategy Value: [rating=4] Commentary: Dave Chaffey presents a simple method of showing strategic integration and providing a one pager summary of your digital strategy. Implication: If you feel that having a strategy is important to connect objectives with digital marketing tactics, then this model will help you do it efficiently and (more importantly) help you communicate it with others. Formulate a content strategy in 10 easy steps Value: [rating=4] Commentary: More are realising that a strategic approach to content is…