Digital marketing strategy essentials are our weekly round-up of the best advice from Smart Insights and around the web focused on developing strategies to succeed online.
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Our recommendations on latest developments from week starting 30th August 2010
A tool for integrating your strategy
Value: [rating=4]
Commentary: Dave Chaffey presents a simple method of showing strategic integration and providing a one pager summary of your digital strategy.
Implication: If you feel that having a strategy is important to connect objectives with digital marketing tactics, then this model will help you do it efficiently and (more importantly) help you communicate it with others.
Formulate a content strategy in 10 easy steps
Value: [rating=4]
Commentary: More are realising that a strategic approach to content is…