LinkedIn Marketing

4 steps to getting more from LinkedIn by LinkedIn expert Jan Vermeiren November 7th update When I originally did this interview with Jan in August, he mentioned that he was working on an updated version of his “How to really use LinkedIn”. This update is just published, so this note to alert you that you that you

Ignoring the power of LinkedIn to drive new business and build relationships is missing a big opportunity for companies small and large alike. LinkedIn is the first place many larger businesses check out potential suppliers and new hires. Using LinkedIn makes you more visible to existing and potential clients as well as your peers. These reach

LinkedIn brings in status updates for companies Value/Importance: ★★★★★ for B2B! Recommended link: LinkedIn announcement Example of new LinkedIn “Company Activity” status updates Our commentary on the new company status updates If you use LinkedIn to market your business to other businesses you may remember that LinkedIn introduced Company Follow about 18 months ago. It allows you to setup a

A real-world example of what works for LinkedIn Advertising What did we do? I recently launched a B2B social media campaign on LinkedIn and since I noticed there were relatively few live examples, I thought I would share what we found worked or not to help others who are wondering “is it worth it?” and “how do

I’m just passing on a mini-insight I found out today from Quora. I was wondering how to find the most popular groups on Linked In. The answer is obvious, but I didn’t think of it… Simply select “Groups” from the search drop down and then search without any query in the box. The number of members

Social network LinkedIn beefs up company profile pages Aside from improvements to the user profiles and implementing Groups half-way through this year, Techcrunch have posted about the beefed up Company profile page, a feature originally launched back in April this year. Now with over 1 million company pages already, LinkedIn is clearly seeing the value and

LinkedIn Today – the features and implications The professional’s choice of social network, LinkedIn, has launched a new product: LinkedIn Today. It works out the main news within sectors interesting to us i.e. marketing and online media and then based on what’s most popular and shared  within Linked In prioritises the stories. It’s like Google News

4 steps to getting more from LinkedIn by LinkedIn expert Jan Vermeiren November 7th update When I originally did this interview with Jan in August, he mentioned that he was working on an updated version of his “How to really …..

LinkedIn brings in status updates for companies Value/Importance: for B2B! Recommended link: LinkedIn announcement Example of new LinkedIn “Company Activity” status updates Our commentary on the new company status updates If you use LinkedIn to market your business to other …..

A real-world example of what works for LinkedIn Advertising What did we do? I recently launched a B2B social media campaign on LinkedIn and since I noticed there were relatively few live examples, I thought I would share what we …..

I’m just passing on a mini-insight I found out today from Quora. I was wondering how to find the most popular groups on Linked In. The answer is obvious, but I didn’t think of it… Simply select “Groups” from the …..

LinkedIn Today – the features and implications The professional’s choice of social network, LinkedIn, has launched a new product: LinkedIn Today. It works out the main news within sectors interesting to us i.e. marketing and online media and then based …..

Facebook releases new marketing advice for businesses Value: Recommended link: http://www.facebook.com/business Our commentary: In the first week of August, Facebook announced “Facebook for Business”. While this sounds like an attempt to compete with LinkedIn or Google+, in fact it’s just …..