5 Reasons to consider a life as a T-Shaped Marketer
Editor's note: We have updated this post, ten years after Simon Swan originally wrote it, to highlight what we have always felt is missing from the concept... the need for strategic marketing skills. The team at Smart Insights has created a new infographic to highlight these skills: The Strategic Digital Marketer.
At their heart, the Strategic T-shaped marketer is someone who has excellent skills and experience in developing strategies that align digital marketing tactics and investment with the needs of the business. Contrast this with the original visuals shown below which focus solely on tactics. Don't get us wrong, these best practices are vital to success in modern always-on lifecycle marketing . However, to help unify digital marketing with the needs of the business and the customer, consideration…
Our recommended process and tools to help you grow your marketing career with strategic skill development
As marketers, we understand how challenging it can be to keep all your plates spinning. You’re trying to manage your day job, while staying up to date with all the latest industry and platform changes, while making sure you are fed and watered and clean and getting enough sleep to keep your brain in gear. Not to mention remembering Auntie Wendy’s birthday and making sure the dog has had enough exercise. With all this going on, setting time to learn marketing skills is often pushed to the back of your priority list. Over time, you drop the plate.
There are a few reasons for this. From speaking to marketers over the years, Continuous Professional Development (CPD), feels like something you should be doing, but often gets ‘saved for later’, while we try to keep…
