Social Media Strategy - Smart Insights

An introduction to marketing with Google+

By Carolanne Mangles 23 Nov, 2017

Social Media Strategy

Google+ is Google’s own social network, enabling brands to build relationships with prospects, customers, and other businesses

Similar to other networks, you can share information and images, promote yourself as an individual and, if used correctly, Google+ can be a powerful social media marketing tool. The importance of Google+ should be assessed on an individual basis, as it is based on your unique appeal. If it is thought to be of benefit to your brand, it should be used as part of your overarching social media strategy.

[si_guide_block id="5768" title="Download Premium Resource – Smarter Google+ marketing guide " description="Reach new audiences and grow sales with Google+."/]

What is Google+?

Google+ is Google’s flagship social network, allowing users to connect easily and often, through interests and friendship. It’s not an independent service – instead, it is integrated and connected through all Google services as part of the ‘ecosystem’. Interactions with individuals or companies are based…

Tips that will improve your Instagram growth strategy

By Lilach Bullock 21 Nov, 2017

Social Media Strategy

The best strategy and tips for growing your Instagram reach and engagement

I’m going to start this off with an assumption: that we all want more followers, more reach, and more engagement on Instagram. Because, well…why wouldn’t you? More followers and more engagement mean better results overall for your business – and perhaps, even more sales as a result. [si_guide_block id="82119" title="Download FREE Resource – 10 common social media marketing mistakes guide" description="Our actionable guide to avoiding common social media marketing mistakes to help you avoid the pitfalls that limit engagement with your target audience."/] The ‘trick’ to creating a winning Instagram growth strategy is to, quite simply, actually create a strategy – and stick to it. Forget posting just for the sake of it. In this blog, I’m going to give you best tips that will help you improve your Instagram growth strategy: from how to use hashtags strategically…

LinkedIn, a B2B marketer’s dream?

By Expert commentator 15 Nov, 2017

Social Media Strategy Social selling

Having trained hundreds of people over the years on how to get the most from LinkedIn, today I’ve shared some quick tips which you should find immediately actionable.

LinkedIn has had some bad press over the last few years. Too many recruiters, too many people spamming it with innocuous posts and too many people treating it like a more personal social network, which it simply isn’t. My experience of the platform has been far from that reality. I’ve had nothing but success from leveraging this corporate stage but I believe that has far more to do with my mind-set towards it and how I use it for the B2B business environment I operate in. [si_guide_block id="82119" title="Download FREE Resource – 10 common social media marketing mistakes guide" description="Our actionable guide to avoiding common social media marketing mistakes to help you avoid the pitfalls that limit engagement with your target audience."/]