SEO needs to be considered as an integral part of a web design project, not as an afterthought

SEO can play a crucial part in achieving the perfect digital marketing mix for your business and any brand that takes its digital strategy seriously will no doubt already have a robust plan in place to maximise online performance. But, organic search can be fragile, even fickle, and the smallest misjudgements can leave you exposed. Timing is of the essence, with SEO, and can often be a major contributor in getting the best, most cost-effective results in the long run. In an ideal world, brands should begin focussing their attention on their organic search strategy as early as when they are planning the design and development of their website. However, all too often, they fail to do so and leave SEO as an afterthought or retrospective consideration, unknowingly jeopardising future success. [si_guide_block id="22067" title="Website design…

[Chart of the day] Making the best out of your desktop to mobile site migration

Site migration is a big part of the current landscape of business online as users continue to increase mobile usage. In the rush to embrace mobile, it’s easy for businesses to neglect their desktop sites, but most conversions still happen via this method, so it is not advisable to disregard your desktop site completely. The best scenario is to have sites for multiple platforms; after that, it’s a matter of deciding whether you want a standalone mobile site, a responsive site which copies the desktop layout onto mobile, a task-oriented mobile app or a hybrid solution.   The positives of getting your site migration cannot be understated as the benefits of user experience (UX) will show in user stats. By giving your customers a relatable but optimized experience is one…

Bear these site migration tips in mind to maintain rankings of your e-commerce store during a domain change or site restructure

Moving is hard. I would know – I started my life in the Northeast, moved across the country to Texas, and then to Chicago. It’s difficult to get settled into a new place, making new friends, finding a place with decent pizza in your neighborhood. It’s even more difficult when we’re talking about websites – there’s the potential for big wins, and big losses. Everyone wants a new, modern website – but few consider the work that needs to be done to ensure that website produces the results you desire. It gets even more complex when you add E-commerce to the mix – payment gateways, shopping carts, affiliate sites, coupons and more! It turns into a big project, fast. In my role as an SEO Account Manager, I not only deal with the…

Tools and techniques to support site migration

We are currently living in an era of Digital Darwinism , a time where evolving technologies - from mobile, real-time, to social media and the Internet of Things - are disrupting traditional business models and markets. In order to adapt effectively many larger businesses are creating digital transformation programmes to ensure that businesses look beyond the here and now and focus on how disruptive technologies are affecting customer behaviour and the impact this has on their business in the future.

The continuous evolution of the website to support digital transformation

For most, a company’s website is at the centre of their digital ecosystem, and with the explosive growth in mobile and tablet usage , the form and nature of the website is changing to keep pace with the changes in…

5 Steps to an effective SEO migration from an old to a new site

Whether it's upgrading hosting, improving your URL structure or simplifying information architecture upgrades to your web presence are inevitable for every company. As more companies reach the limits of their current web investments, many are worried that significant change will impact their organic listings and SEO performance.  I've even seen a company maintaining two websites, frightened that merging would reduce their organic rankings, even though it was near impossible for users to find anything. Whether you are an in-house marketer or an agency specialist, in my experience if you are able to plan ahead and factor in SEO migration tactics to your project you will find a smooth transition. Often the very fact you engage with the search engines can provide improved rankings on the other side. In this article I look at 5 tactics to help you in the…

"From the trenches" advice from web managers

Managing a website relaunch is not straightforward, there are so many issues to consider from marketing strategy, customer experience to content strategy to the technical challenges of selecting and integrating different technology platforms and web services. We recently saw just how many challenges there are when Larry Peterson asked this question on the Web Managers Group on LinkedIn: “What are the top five things a web manager should take into consideration when redesigning and launching a new website?” There was such a great response from the group that we thought it would be a good idea to summarise the common advice from the discussion here. Altogether, there were 20 key points, so let's get straight to them.

1. Define Vision, strategy, goals

This is “the concrete vision of where you want the site to go,” according to website transformation consultant David…

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