If you want to secure the top talent in 2019, you need to position your company as an employer of choice
As a marketing professional, you’ll be well adept at maximizing your brand in order to attract new customers. But have you considered how brand marketing can increase your candidate attraction efforts too?
After all, it’s becoming increasingly difficult for organizations to entice candidates out of their current roles, with the ONS reporting that UK employment hit another record high at the end of last year.
As such, if you want to secure the top talent in 2019, you need to position your company as an employer of choice. With this in mind, below we explain how brand marketing can increase your candidate attraction efforts and what you need to do to get in front of potential employees.
What does your brand say about you?
Before you get started, ask yourself, what does your…
Chart of the Day: Which are the most important skills for you to develop for your future career
In a previous article, I reviewed the most important marketing skills based on the recently published research from The IDM and Smart Insights. In this follow-up I'll drill down to look at specific skills gaps.
This first chart is helpful since it highlights the main categories of transferable generic skills which are most important to career progression. This is based on marketers who rated these as very or extremely important. You can see that these include many of the skills topics that we focus on at Smart Insights include strategy and planning, data and insight and, of course, digital marketing. As we say, we look to help our members 'Plan, Manage and Optimize' their digital marketing.
The second chart drills down to show more specific skills. You…
Chart of the day: New research highlights the top marketing skills for career progression
This research is from a report which is a collaboration between Smart Insights and The IDM. Its goal was to help marketers understand the skills needed to improve in their careers and to help employers understand the range of skills they need to develop. Respondents include Smart Insights members, thanks if you took part!
This first chart shows the importance based on time spent on current activities by marketers. It shows the wide range of skills needed and highlights the need for marketers looking for new jobs to demonstrate planning, data analysis and project management skills.
The second chart is more useful since it highlights the skills gap, comparing the skills that marketers have now against those they aspire to develop in the future.
The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses.
I'm Hanna, I've been a Marketing Manager for 10 years, working in the third sector, the arts and now technology. I am a generalist, which I think is increasingly rare, but I enjoy being part of the strategy as well as the tactics of marketing in the B2B space, so I tend to join organisations as they are growing large enough to start separating roles like marketing out for the first time. That means I'm most often a one-woman team - with support from all over the business.
Reason is just that; five years old, growing, with a great client roster and a really smart team of designers, strategists and engineers. I've worked with Reason…