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Facebook advertising predictions

Chart of the Week: More than 1.12 billion accounts spread across Snapchat, Instagram, Facebook, Facebook Messenger and WhatsApp now watch or create Stories every day

When it comes to social media marketing trends, Stories is the big one you need to watch. More than 1.12 billion accounts spread across Snapchat, Instagram, Facebook, Facebook Messenger and WhatsApp now watch or create Stories every day, representing a 987% increase since the start of 2016. It isn’t just individual users that are causing Stories to grow hugely in popularity, more brands, companies and marketers are making the most of them. Buffer’s State of Social 2019 report has found that 57% of brands have found that Stories have been an "effective" part of their social media strategy.

The effectiveness of…

Facebook advertising predictions and Facebook advertising are one and the same: always evolving. With that in mind, as an advertiser, it’s crucial to stay up-to-date with the exciting opportunities available to market your product and brand, on the world's biggest social platform.

In this article, I discuss five Facebook advertising predictions you should know about to conquer 2018. [si_guide_block id="14062" title="Making the business case for investment in digital marketing" description="Strengthen your arguments to get budget by proving the value of digital marketing to your colleagues"/]

Prediction #1: Personalized subscription products will gain more attention

It’s no secret that shoppers like personalized experiences. It’s also no secret that they like personalized products delivered straight to their door with no fuss. Think Amazon Prime Wardrobe, meal-kit delivery service Blue Apron, and Dollar Shave Club, which all provide a customized subscription box service. These services…