From B2B to E-commerce to Brands, we've got examples of digital marketing plans for early startups through to multinational enterprises
Whether you're starting from scratch, or improving your existing plans, examples of digital marketing plans help marketers see the how, not just the why, of structuring their approach to digital marketing. Because of this, we have always included examples with our planning templates.
Sharing examples can also be useful for onboarding your team in the marketing planning process, or getting marketing strategy buy-in from senior management.
How example plans can help you
Are you looking for a very basic structure from which to start building a scalable digital marketing plan?
Are you approaching planning with only a very limited time to pull together any kind of digital plan right now?
Are you brand new to the planning process and unsure of what your first step should be?
If you answered yes to any of…
An example of how to structure a digital marketing strategy plus examples from other sectors
We launched Smart Insights in 2010, to help marketers develop digital marketing strategies, since we saw that many businesses faced the challenge of where to start when creating a digital marketing strategy. The most popular downloads were templates for structuring a digital marketing strategy. We quickly found from member feedback that examples were important, and we now have examples of digital marketing strategies in many sectors, which we cover at the end of this post.
Although digital marketing platforms and technology has changed immensely in this time, particularly with the recent growth in use of Generative AI, the fundamentals of creating a digital strategy are the same. Some of the AI recommendations on digital marketing strategy and many of the human ones fail to get these essentials right, they go straight to recommending different digital marketing channels…
