Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms
Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research summary for 2025.
Research by Global WebIndex that we reference in this article shows that globally,
63.9% of the world's population uses social media. The average daily usage is 2 hours and 21minutes (February 2025).
Since it's the start of the year, we have included the most recent research from the end of the previous year, but will update this compilation of research through 2025. We include the lastest figures for the fast growing social networks such as Threads and Bluesky which has recently announced dramatic growth as many people switch from X / Twitter.
We'll keep this post updated during 2024 as the latest statistics are published drawing on our recommended …
Dr Dave Chaffey’s practical review of the marketing trends that will matter for B2C and B2B marketers in 2025
October 2025 update
My latest annual post recommending digital marketing trends to watch is now live, covering the new techniques and opportunities to look forward to in the year ahead. ✨ 🔮 📈 🚀
View my post on the top 2026 digital marketing trends.
Of course AI is the main game in town, but which aspects of AI should you be taking a look at from a strategic POV? I cover 5 top-level use-cases of using AI to support marketing.
But AI isn't the only game in town and I also look at the latest Gartner hype cycle, our updated Martech tools wheel and other opportunities to improve marketing across our RACE framework.
I’ve been writing reviews of the latest digital marketing innovations for well over 10 years now; spurred on since they seem to be…
