Big Data’s Impact on Email Marketers
If you aren’t talking about the opportunities for content marketing in 2015, you are probably talking about the opportunities for ‘Big Data’. Next to content marketing, big data is a hot trend in marketing right now. Everyone is talking about how they can take advantage of all the data they have on hand; how to slice it, dice it and serve it up with a actionable meaning.
Missed opportunities that changes everything
Currently, only 25% of businesses are putting their own data into action. This indicates a significant amount of missed opportunities, the likes of which can be extremely valuable once companies discover how to use data in order to drive more engagement, greater reach and growing their business.
Emarketer.com reported that when KPMG asked CFOs and CIOs about the impact of big data on business strategy, more than half stated that it was changing everything. That’s a…
Practical 'non techy' steps to optimise your email campaigns for mobile
With the increase in consuming content of the move and email marketing being as popular as ever, it's not even a question to ask if we need to optimise our email campaigns for mobile.
Salesforce in Canada have produced a useful infographic, listing 18 ways to help steer your email marketing to ensure your email is well received on mobile and tips include how to ensure your images don't pop out horizontally!.
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Don't miss out on new email marketing tactics
We enjoy the style and content of the infographics from the Email Monks who always share good best practices and top tips for email marketing. Last year, was all about Responsive Design (email design) and Mobile Email. So what's in store this year for the remainder of the year?
Scan the infographic to find out their top 14 email marketing predictions which include email designs which are wearable and micro-targeting, as systems gather data from activity across social media. Please tell us any of your predictions?
Hopefully if you're a member of Smart Insights, you will have seen our Email Trends guide, but if not check that out too, it's a free download for all members.…
Why Social CRM could be better than traditional Social Media management?
Social media is a big deal for businesses, but that’s not exactly groundbreaking news... Consultants and strategists have been talking about the importance of social presence and social marketing for years now.
It’s simple math, really: 74% of online adults use social networking sites, there are about 500 million tweets sent every day. That adds up to a lot of missed opportunities if your business isn’t doing something intentional with social media. But there are many different opinions on what exactly that something should be.
A 2014 study from TNS Global revealed that over 80% of U.S. small businesses try to leverage social media for growth and have increased spending to do so. But many businesses have a difficult time measuring their return-on-investment (ROI), according to a…
Facebook to remove deactivated accounts from Page Like counts
Importance: [rating=2]
Recommended link: Facebook blog announcement
We aim to only alert members to the biggest changes happening on the main digital marketing platforms. This one is relatively small, but we thought we’d do a brief alert since you should keep an eye out to see how big the drop is and you may be asked by colleagues or clients, so will have an answer ready for when they ask?
What marketers need to know about this change
1. Your Facebook likes will fall by a small amount Facebook explains:
“Page admins should expect to see a small dip in their number of Page likes as a result of this update. It’s important to remember, though, that these removed likes represent people who were already inactive on Facebook”.
2. Why will Likes Fall? Facebook will remove deactivated and…
50% of customer service representatives disagree
Customers naturally have high expectations when it comes to customer service and will easily switch brands, so it's all well and good having a good workflow and technologies but 'customer service' is paramount and the 'human contact' and making it easy for online shoppers to quickly get responses to their questions.
Research on multichannel customer service backs this up, and consumers are still influenced by not only response times, but also the tone of voice and the information they are receiving.
Voice automation services (IVR) is popular amongst brands, but is this from the company's point of view to cut down on call time with a live agent rather than for the benefit of the customer!. Even customer service representatives aren't impressed with internal technologies and 75% of consumers are dissatisfied as ' it takes too long to get the info they…
An interview with Bill Gerth plus a review of social media management tools
When we think of social media, we often imagine a Social Media Manager or Community Manager simply posting marketing content and engaging with their community.
However, our guide based on 22 end-user reviews and ratings across 23 different social media management software products shows many more applications. The table below shows how we’ve identified 3 key ways enterprises are leveraging social media: Social Customer Care, Social Listening and Social Media Marketing.
Most companies fit more than one use case. For example, some companies that manage a social customer care program use a second tool that specializes in social listening along with a customer care tool that provides engagement capabilities.
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A review of essential features for newsletter software
Despite the flourishing technical capabilities of email marketing programs, a huge percentage of email marketers send emails and newsletters without making the most of the services on offer, thereby writing off a lot of potential. Whether it be a poor delivery rate, inconsistent newsletter display or insufficient tracking facilities, there is usually room for improvement. But how do we know which features are the most important?
These 10 features are not 'rocket science', nor do they require any specialist knowledge. But they are fundamentally important if your email newsletter campaign is to be successful. They should help you to differentiate between newsletter marketing providers, whether you are setting out or reviewing your current provider.
Software certifications
A customisable sender address
Content personalisation facilities
Recipient grouping and segmentation
Duplicate dispatch control
Automated lifecycle emails
Consistent display on mobile devices
Consistent display in all web and email clients
Comprehensive tracking options
A/B tests: establish the best…
Barriers to adoption of Marketing Automation and how overcome them
In research TFM&A (2014) identified that there were 5 main benefits to marketing automation: personalisation, campaign management, triggered emails, control and insight. But with such clear benefits why are more organisations not adopting the tools that can lead to greater business success? In this blog I’ll be explaining the key barriers to adoption of marketing automation and give an action plan for marketers who want to persuade their organisations to adopt an automated approach.
Who are the non-adopters?
The barriers to adoption of marketing automation vary greatly depending on the type of company, their needs and their previous investments. In research carried out by CommsBox we identified 4 key types of non-adopter. Although by no means exclusive, they give an in-depth insight into the difficulties that companies face when making major investments in change. You might recognise elements of your own organisation here:
Trailing…
Get ideas for how you use LinkedIn by checking against these practical tips.
If you are new to LinkedIn or looking for some quick reminders to powerful it can be, Hubspot's infographic provides 33 nuggets to help you become more effective when using LinkedIn
More resources on LinkedIn
A-Z of LinkedIn Marketing
17 LinkedIn Profile Tips
Smarter LinkedIn Marketing Guide
[si_guide_block id="25525" title="Smarter LinkedIn Marketing Guide" description="Create a more strategic approach to using LinkedIn using our guide packed with examples and guidance"/]…
