2010 DMA National Client Email Marketing Report
Value: [rating=4]
Our commentary : I recently wrote the conclusion for the 2010 Annual Client Email report for the UK Direct Marketing Association.
Here I share what I took from the report and highlight some of the key findings through charts (click twice to read) which show the importance of email marketing and the most popular techniques. You can see that despite some of the mispronouncements that Email Marketing is Dead, Email is a key part of communications strategy for many organisations but given the competition in the inbox from rise of social media and prioritised inboxes it needs to evolve to continue to cut-through.
Marketing implications :
For me, the rate of innovation within digital marketing is one of its greatest appeals. Whether it"€™s the introduction of new technologies, marketing approaches or resulting changes in consumer behaviour, change is a constant challenge. The annual UK…
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Of course, when we think web video marketing, we naturally think of YouTube and YouTube are keen for you to advertise within You Tube through new approaches such as Video Targeting and Promoted Videos for You Tube.
But the idea behind this post is to look at other options for using video too. In particular, it has proved to be very effective in raising conversion rates for all types of company. For example, see how eretailers are using video for merchandising.
So, In this post, I present a guide of steps towards developing a strategy to using video for marketing.
Step…
Website security is probably not top-of-mind for most Internet marketing managers, but in this interview, Colin Hall of web security specialists Watson Hall shows the problems that can arise and outlines how you can reduce the risks you face.
Which website security issues should you consider when commissioning a new site or auditing an existing site. In this E-marketing Essentials interview I ask web security specialist Colin Hall of web site security consultants Watson Hall what you should consider.
Q1. I know you believe that security is often a relatively neglected requirement in website commissioning, design and implementation. Why do you think this is the case?
[Colin Watson] It's not something many people commissioning a website are familiar enough with. Many people often only associate web security with two things... 'viruses' and 'HTTPS' (pages on websites where the data is encrypted in transit) and therefore believe that having anti-virus software and a…
