Clear subject lines, personalized content and clear call to actions will boost your ROI from email
Convincing customers to join your email list is tough, but keeping them engaged is even tougher. An email list is of very little value if it doesn’t contain engaged subscribers who look forward to receiving and reading your emails. If your subscribers aren't engaged they’ll never convert into paying customers or those who once bought from you, will not convert into repeat customers.
So how do you craft emails that will keep your subscribers engaged and get them clicking?
Here are three such important components that can turn your email campaigns into an ongoing revenue and engagement generator.
1 - Use creativity and personalization in subject lines to induce opens
The Subject line is the door into your email marketing world. It's the first thing your subscribers will see and it plays a major role in determining whether your email…
Mobile Browsing is So Popular You Can’t Afford to Ignore Your Mobile Visitors
The statistics don't lie – mobile browsing has quickly become more common than desktop browsing, and mobile visitors tend to show higher rates of engagement than desktop users. However, the window of engagement time is also shorter for mobile users, which means they stay on your site for less time and come back less frequently. While someone browsing a site on their laptop or desktop might leave a few tabs open and go idle, only to return later on to continue reading, this type of tabbed behavior is not as common amongst mobile visitors.
The average small business website gets about 20% of its traffic from mobile devices, but that number is continually growing and for some sites it is much higher. Thus, the best way to…
Marketers can better outreach their customers using location data
It's now commonplace for businesses to create mobile responsive websites and apps to offer similar functionality to a desktop website. But if your mobile experience are limited to features available on your desktop site you're missing out on the opportunity to deliver content in context. Customer location information can help businesses deliver a better and more relevant mobile experience and enable them to target the right audience for their services. In this article I'll look at some example for geo-targeting to provide more relevance.
Source: Subiz.com
Marketing campaigns follow a chosen strategy for targeting customers and the choice of location is important in determining the over-all success of the marketing campaign. As the location impacts demographics and buying behavior.
A woolen apparel retailer who makes hundreds of sales in a day in a…
Leverage the power of emotions to enhance your marketing
Every decision your customer makes consists of many conscious and subconscious emotions. The key to success in any business is an understanding of psychology and human behaviour.
We all have the same basic mental triggers and needs that drive action. If we understand these psychological triggers, we can craft more effective marketing messages and increase sales.
Below is an introduction to 7 important psychological and emotional triggers that can increase your sales, backed up with examples and further reading.
1. Belonging
Human nature gives most people a strong desire to belong to something; a group, a clan, a gang, a family, or a social network. Call it what you will, but very often customers purchase goods and services to show and feel a sense of belonging to their chosen ‘thing’…be it real, or fabricated.
They even carry out some highly illogical activities just…
The best Digital marketing tools for B2B promotion in Russia
One of the most effective channels to attract B2B customers is Digital marketing, and Russia is no exception. A foreign marketer or an entrepreneur planning to create a comprehensive Digital strategy in Russia faces many questions – how to work here, what platforms give the best results? The strategy of attracting customers using digital channels includes a variety of solutions, such as:
Search engine optimization;
Contextual advertising (PPC);
E-mail marketing;
White papers;
Working with social networks.
Digital marketing tools for B2B promotion
Contextual advertising (PPC)
Contextual advertising is one of the marketing tools which allow the displaying of ads only to those users whose potential sphere of interest matches or coincides with the subject of promoted products or services.
The undeniable advantage of contextual advertising is a quick result. No need to wait for months to get higher up…
Simon Swan interviews Tim Watson, founder of the email consultancy Zettasphere.
Email marketing – a digital tactic that remains an important channel in any organisations digital marketing mix has come under some negative “flak” with many digital “strategists” claiming that email marketing is dead. Certainly Email marketing has had to re-define it’s purpose and the more savvy digital companies have embraced this channel to help position the channel as a key tactic to support both it’s acquisition and retention strategies
To help shed some more light on the story of email marketing, it’s maturity and new opportunities to embrace this channel, we are publishing Simon Swan's interview with with Tim Watson, founder of email marketing consultancy Zettasphere and a regular contributor on Smart Insights. Use the article to look forward to current trends and how email marketing will evolve through 2015 and into 2016.…
How to make content marketing generate results for your business by focusing on 5 success factors
Traditional marketing is self-centered. More often than not, it offers little more than a seductive image or a brief statement of your product’s qualities. On top of that, after decades of similar campaigns, consumers have grown adept at tuning out the noise.
Content marketing offers something different from traditional advertising. It requires marketers to step outside of their self-centered mindset and think about consumers’ needs. Content breaks through the marketing noise to create a relationship, offering knowledge and substance instead of fluff. It’s one of the reasons why content marketing is three times more effective than digital marketing in generating sales.
Where most ads are disposable, content is an asset that pays long-term dividends. Once an ad is gone, so is the opportunity. Content typically has a much longer shelf life. There’s certainly a cost…
How to keep web content costs down without compromising quality
As the person in charge of the numbers, you probably have very little interest in the creative side of content. It’s a cost.
What you probably are interested in is how you can lower that cost.
The answer is not simply to negotiate harder with the writers to get the price down. In fact, that can have the opposite effect by limiting your sources of copy only to inferior writers who deliver poor copy that sells fewer products.
It’s more about looking at what your content requirements are and how you manage them. Done well, this can bring you huge time savings, both internal and external. Rigour in this area also allows you to identify when you can use lower-priced junior copywriters and when it’s worth spending the money on higher priced heavyweight writers.
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Examples showing how to use quizzes to boost your email sign ups
If you've worked in marketing for more than ten minutes, you know that generating fresh leads is the backbone of everything that happens in the marketing world. In this article I'm going to look at how quizzes, those viral, shareable, pieces of content, can be turned into lead generation machines that feed the top of your sales funnel.
To better understand how quizzes can build your email list, we are going to follow the process of three companies whose quizzes combined to bring in 5,570 new email leads. We'll look at the exact method each marketer used to formulate these quizzes and we'll walk away with actionable ways you can create your own quizzes for lead generation.
Step 1. What to make a quiz about
Before you do anything, you need a subject to create your quiz on. To learn more on…
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04 Sep 2015
5 steps you should take when exhibiting at your first trade show
Preparing for a trade show can be a challenging experience. From the financial to the logistical, trade shows offer a massive range of benefits for your business but often demand an equally great amount of focus, work and commitment.
If you've never exhibited at a trade show before, the entire process of preparing a booth and readying your sales team can seem unbelievably difficult. In this guide, we’ll look at five simple tactics and principles that you can use to make the process of preparing for a trade show more manageable.
Tip 1. Prepare a detailed, itemised and flexible budget in advance
Budgeting for a trade show is a far more involved and demanding process than most business owners and marketers realise. Preparing a detailed, itemised budget is the difference between running a…
