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Google (finally) launches vanity URLs for Google+ brand pages

By Dave Chaffey 14 Aug, 2012
Essential

Currently for big brands only

Importance:

Recommended link: Google employee announcement

Google Plus has announced via the G+ page of employee Saurabh Sharma that brands can now use specific URLs to promote their Google+ brand or company page via offline media. About time too! Although to be fair, it took Facebook and LinkedIn a while after launch to offer this for company or brand pages. It was certainly clunky before.

The vanity URL uses a "+" (what else?). For example, Toyota can now use this URL…

http://plus.google.com/+toyota

(which redirects to http://plus.google.com/+toyota/posts)

rather than…

https://plus.google.com/110937137992985950150

 

You can find out more details about this update via the post on Saurabh Sharma’s profile:

Marketing implications of this change for company Google+ pages?

Most companies will have to wait until Google announces further details to make this an option for everyone - we’ll alert you. Looking at the http headers for the above with an HTTP header viewer, Google is naturally using a 301 redirect which is likely to have to be manually setup for their large clients.

However, if you’re a large brand with a large investment in Adwords it’s worth contacting your Google Account manager to set this up.

If you don’t want to wait you can make use of a service like Gplus (http://gplus.to/) to setup vanity URLs.

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of marketing publisher and learning platform Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ digital marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our free sample templates here. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. To learn about my books, see my personal site Digital marketing books by Dr. Dave Chaffey. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. Please connect on LinkedIn to receive updates or ask me a question.

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