Question.
So, we know title tags and alt attributes are good to have for keyword density etc ... but are they as good as body text? Is it still better for SEO to provide some actual body text that uses the words - and include image based keywords as well? Any thoughts ... ?
Answer.
Success in SEO is down to knowing the ranking factors that matter most to the search engines and then implementing in a way that the site is still usable for human audiences "€“ we need to avoid SEOO "€“ search engine over-optimization.
Of the factors you mention, their order of importance is <title> tag (keep them them focused on 2 or 3 keyphrases only); then body copy (particularly towards the top of the document), then image tag alt attributes (these are most important when it is an image that links elsewhere).
For the other on-page factors, I would also recommend including keyphrases in headings <h1> and <h2>. Finally remember that off-page factors, in particular the link anchor text and content of pages linking to the page you are optimizing, are most important of all.
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Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
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