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The rise, fall and stagnation of daily deals

Author's avatar By Robert Jones 08 Nov, 2016
Essential Essential topic

Chart of the Day: we question whether flash sales and daily deal marketing services are still giving customers what they want?

Daily deal sites have taken a few blows over the years, Groupon cut staff and fired it's CEO, Living Social was eventually bought by Wowcher which was sold by the Daily Mail. Amazon have also closed their daily deals service. But one great insight into daily deal sites is search history, which has slowly declined for 5 years.

The UK is one of the most prominent countries searching for daily deals, Australia, Ireland, Canada and the US also have a pretty strong taste for daily deals too.

Google Trends also reveal that one of the most searched for keyphrase was www.ebay.co.uk daily deals.

Searches for daily deals might be declining, and various e-commerce sites who have tried the offering may have reversed the decision or in some cases closed entirely, but daily deals are still in demand, searches for various travel daily deal sites are rising, such as Secret Escapes and Groupon Getaways. Additionally, the sites are not short of products - Groupon and Wowcher stock everyday items like toilet papaper, as well as gifts, experiences and restaurant deals. Customers are getting used to the model and businesses are finding ways of using daily deal sites to cost effectively bring large numbers of customers to them.

Author's avatar

By Robert Jones

Robert Jones is a specialist in CRO, UX Research, insight and digital Marketing. He is CRO Analyst at Enjoy Digital. He has a Psychology Masters of Research, has run large digital marketing campaigns to build research panels and worked in insight roles for Vision Critical, ASDA and WhatUsersDo. He also managed all of Smart Insights member resources and published several guides including "How to conduct Persona Research" as well as contributing over 100 blog posts to the Smart Insights blog. When he isn’t working on marketing campaigns he is most likely eating authentic Italian food or planning his next short trip. You can connect with Robert on LinkedIn or follow him on Twitter.

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