How customer-centred is your website? Today's leading websites aren't static brochures, instead, they are immersive experiences with carefully crafted customer journeys and content to engage an audience instantly. Because an integrated digital customer experience is business-critical, today's leaders don't update their website designs every few years as used to be the case, or even, every few months, instead they invest in continuously optimising their digital experience. If you are serious about getting the most leads and sales from your desktop and mobile site or app, you simply have to continuously optimise your users' digital experience.…
Did you know that Email Marketing remains one of the most critical and lucrative channels for getting revenue from your customers? As someone involved in digital marketing, you probably did. But, even knowing this, do you take a genuinely strategic approach to your email marketing using the power of Marketing Automation? In our experience, the answer is probably "no." If it is, you're leaving a lot of revenue 'on the table', that you can recover using our strategic approach to Email Marketing and Marketing Automation.…