Our recommendations on digital brand-building
How you use digital media such as your own web presence, social media presence, mobile and email marketing are core to creating an engaging brand that supports an organisation's goals.
This is our selection of the most popular advice on Smart Insights for online brand-building followed by our most recent articles which give advice and case studies on digital brand-building.
- 10 essential requirements for digital brand-building
- Developing an online value proposition (from DaveChaffey.com site)
- Brand reputation or buzz-monitoring tools review