Social media marketing and social business updates
The CIPR Social media panel defines social media marketing as follows:
Social media is the term commonly given to Internet and mobile-based channels and tools that allow users to interact with each other and share opinions and content. As the name implies, social media involves the building of communities or networks and encouraging participation and engagement.
Recommended social media marketing and social business resources
- Social media quick guide
- Social media marketing trends
- Social media marketing - if you don't let go, you miss-out
- Social media sharing statistics
- Social listening tools
Recommended blog posts
- Demystifying social media - McKinsey report on the transformation to social business
- The CEO of Burberry on Social media - Burberry CEO Angela Ahrendts explains how Social Media will transform her business
