Support for readers of Dave Chaffey’s books

A summary of the main updates and new concepts in digital marketing and Ecommerce

If you have bought or are using Dave's books - thank you! To help readers of my books, this SmartInsights.com site has hundreds of articles with the latest updates on best practices, statistics and examples.

My recommendations on this page page link to some of the most popular articles on Smart Insights which give more detail or the latest developments in digital marketing, ebusiness and ecommerce that may not yet be available in the books. The updates then feed into future editions of the books.

On this page you can:

Other resources

Pearson education support site

If you're a lecturer or student, the Pearson Education support site for my books gives access to lecturers materials for the different books. These contain Powerpoints for lecturers who register.

Routledge support site

Routledge has inspection copies and an Ebook version available for Digital marketing Excellence.

My personal blog site

See DaveChaffey.com for summaries of the latest updates in digital marketing.

Downloadable slides on Slideshare

My latest Powerpoint presentations on digital marketing can also be downloaded from Slideshare (open-access). See also the Smart Insights Slideshare.

To help students develop plans we have made key templates and spreadsheets useful for assignments available free to Smart Insights basic members. We're keen to support students of digital marketing and Ecommerce in their careers, so we offer a substantial discount on Expert membership - contact us for details.

Updated concepts for 2019 - with new visuals:

These visuals are available in my summary of 2019 digital marketing trends

Latest editions of Dave's books

Here are the latest editions of my books, written with my co-authors PR Smith and Fiona Ellis Chadwick.

Updates on key concepts covered in book chapters

These pages give updates and examples since the previous editions and more in-depth guidance than possible within a book.

Each link will take you to a page showing relevant quick guide on the topic showing our latest posts highlighting developments and related links. If you want to scan all 200+ free quick guides for the whole site, see our sitemap of best practice quick guides.

If there is anything else you would like to see included here, or if you have other questions (but not assignment questions please), do let me know.

Digital marketing and marketing models

To help support students and professionals studying digital marketing Annmarie Hanlon has developed two guides explaining the classic models. Any one can access these freely if they register as a Basic member on Smart Insights.

Digital strategy

Students may find our Word template for digital marketing strategy useful for case studies. We also have weekly updates on digital marketing strategy developments.

Videos

A small selection of videos to show how technology changes consumer behaviour

Case studies

See posts tagged:

Statistics

Updates on the latest statistics on consumer and business adoption and usage of the Internet and other digital technologies.

Connect with Dave

Contact me via our contact form or connect with me on your social network of choice to follow my social media media updates on the latest in digital marketing.

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our Free membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Need help with your Digital Marketing?

Get more from your digital marketing with in-company or remote training and consultancy from Smart Insights

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our Free membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments