Standing out online is not a question of quick fixes. It’s a question of mindset
Web design sits at the core of a site’s success. It communicates the substance of what you do and why anyone should care. Peel back the veneer of a lot of sites and you’ll be surprised by how many fail to do either. More people are online than ever. Standing out online is not a question of quick fixes. It’s a question of mindset.
There are now nearly 200 million active websites, and over 3.5 billion internet users. Yet the average user visits less than 100 sites each month. That all adds up to a lot of competition. The internet is busy on a level we can barely conceive, and only so many sites can rise above the bustle and have their voices heard.
Modern resources mean just about anyone can make a website, which is great.…
How and where to get human input for your web experiences
We live in an age of high online connection, but low interpersonal connection. Even in relatively casual settings, people just don’t chit-chat as much anyone. And this bums me out in my gut. Why? Because, as social animals, we long for human interaction. In fact, recent research shows that people with strong social ties are not just happier, but they live longer.
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It’s the same on the Web; true social interaction - not just posting content and comments - is limited. True, some websites do offer phone and chat support, but it’s often handled by entry-level employees untrained in sales tactics, and sometimes lacking interpersonal empathy. We’re…
Consistent connection matters, regardless of the season
Communicating with your customers isn't about waiting for the right moment. It's about reaching them during times of need, times of plenty, and everywhere in between.
Take educators, for example. Although most schools make spending decisions in March and April, our "Digital Marketing Trends in the Education Market" report found that educators are actually most engaged during the month of July — when 97 percent of K-12 schools are out of session.
If marketers only spoke to educators during the spring purchase period, they'd miss a critical time when educators are ready to consume content. Not only do educators have less time to read and share content during the height of the spring semester, but they also often use the summer months to plan lessons for the coming fall. Without a year-round approach, marketers couldn't truly call themselves educators' partners.
Just like educators, other audiences have slower and busier seasons. They go in and…
CXJM is essential to help you lay down your plan of attack and start realizing the opportunities for delivering against customer experience objectives
It's no secret that most marketers are on the same trajectory and curve when it comes to Customer Experience. Although some are further along the journey than others, almost all are heading towards the common goal of achieving a single customer view. Therefore, most will have also had some exposure to Customer Experience Journey Mapping (CXJM) in some way, shape or form.
As an approach, CXJM is essential to help you lay down your plan of attack and start realizing the opportunities for delivering against customer experience objectives.
When conducted properly, the process will give you a better understanding of what the experiences of your customers really are and how you can start to plan effective communications around them.
Part of my role is now leading the entire Journey Mapping process…
Track keyword optimization data that truly matters
We all know the drill. To pick up the most searched keywords, do our best to rank high and pay SEO consultants for achieving the position #1. Well, this isn’t necessarily the worst possible approach. However, in today’s SEO, it doesn’t work that much unless you’re a big corporation and count expenses on search engine optimization in thousands.
So what can you do to pick the “right” keywords, optimize our website for them and track their positions? I’ll give you some tricks & tips how to get the best of both keyword optimization and rank tracking and I’ll show you an example in a short case study.
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The aim of multi-platform customer service is to provide customers and audiences with options on how they would like to communicate with brands
These platforms also deliver a seamless service experience for customers, regardless of what channel they may choose to use. Delivering a smooth customer experience means having to understand your customers in order to better assist them with their queries and concerns without hassle.
According to Exo Level Seamless Retail Study, 49% of consumers believed that companies should focus on integrating in-store, online, and mobile shopping channels to improve transactions. An overwhelming 89% of respondents wanted to shop for products in a manner that is most convenient for them, whether they use mobile devices, in-store transactions or online catalogs.
Multi-platform customer support services should focus on the ability to track customers’ communications and their purchase behavior across various service channels. Having a multi-platform customer support service is by far the most…
The right hosting really does matter for any business owner who wants to be online and easily discoverable
When first setting up a website, most people simply carry out a web search and choose one of the top options. However, setting up a website for your business should involve a little more consideration. You need the right domain to suit your business and crucially you need quality, reliable web hosting.
Without hosting, you have no online presence. Web hosting is the service which allows your website to be posted on the internet. If it isn’t on the internet, it’s entirely useless. Web hosting service providers offer the technology and services to keep your site online and viewable on the Internet while ensuring your website loads quickly and is secure.
Website hosting providers store your website on their servers and ensure it is accessible 24/7, if they’re a quality provider. The right hosting…
Digital Asset Management (DAM) software is a business process management solution which provides you with a centralized online hub to create, manage, share, track and find digital assets
Each year, more than 160 million Americans watch the Super Bowl on television. Given the huge viewership, 30-second commercials are highly coveted, despite a cost of $5 million per spot (not including the cost of production). In 2018 the list of big spending advertisers included; Budweiser, Coca-Cola, Hyundai, M&M’s, Pepsi, Stella Artois and several others.
Now imagine if the Budweiser ad featured the wrong logo or an embarrassing typo pointing viewers to a competitor’s website. Fortunately, this didn’t happen, but it is every marketer's nightmare.
A Super Bowl commercial is a digital asset, made up of other digital assets, including; the logo, font, images, music, video, and other elements. All of it must be carefully managed to help tell the brand story.
Every day, there are…
Why qualitative App Analytics is like finding money in your old jeans
We’ve all been there. You wake up one morning, all of your go-to jeans are dirty so you reach out to one of the older bunch. And then... JACKPOT! You find a well-forgotten $100 bill in your jeans’ back pocket. Ah, that feeling.
Okay, but what does is it have to do with mobile marketing? Great question.
Well, there’s a new mobile app analytics solution called Qualitative Analytics, that you need to familiarize yourselves with ASAP. This solution will allow you to find “hidden treasures” (like money in the back pocket) within your product’s data. These treasures can then be translated into real money via actionable insights on your marketing/monetization initiatives.
We'll explain: Qualitative Analytics solutions provide you with tools like user session recordings and touch…
How Can You Harness Facebook’s Tremendous Advertising Power?
With over two billion monthly users, Facebook can give you access to thousands or even millions of members who may be interested in your products or services. The tricky part is figuring out how to use the platform and its unique targeting features to get the best results for your budget. While some aspects of Facebook advertising are fairly straightforward, others require a bit of trial and error before you can get them just right. Fortunately, we’re going to let you in on our own insights to help you avoid some common rookie mistakes. Even if you’re a veteran Facebook advertiser, you may be guilty of making some of the errors on this list. But don’t feel bad! It can all be fixed.
Rookie Mistake #1 - You Haven’t Clearly Defined Any Goals
This may seem elementary, but many rookie Facebook advertisers jump into…
