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Essential 
By Amelia Cooper
Amelia Cooper (née Mayes) is Head of Content at Smart Insights, managing the creation and optimization of paid member resources to ensure customers get the most from their memberships. She is a University of Southampton and Chartered Institute of Marketing graduate with 10 years’ experience in digital marketing, specializing in content marketing. She spends her spare time reading with her son, painting animals, and cuddling her canine assistant Merlin and house bunny Rolo. You can connect with Amelia on LinkedIn.
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