4 Smart ways for frugal small businesses to use online marketing
Competing against larger competitors in your niche or sector is difficult at the best of times. It’s not always a level playing field either. When the bigger competitor with greater revenue enjoys a more substantial marketing budget, it’s tougher for a small business like yours to compete.
The good news is that when it comes to digital marketing, it doesn’t always require huge marketing budgets to make a meaningful impact with the people who count. Where once TV advertising or full-page newspaper advertisements took aim at a large chunk of the market, your smaller business can be nimbler and more targeted in its approach.
Here are four smart ways that small businesses on a tighter budget can use digital marketing for continued growth:
1. Use social media to dominate your niche
Social media is a confusing…
Chart of the Day: Facebook still used for group events - Instagram top for following brands
Much has been made of Generation Z abandoning Facebook for the likes of Instagram and Snapchat. While Facebook has reportedly been dropping in popularity among teens since 2015, the Center for Generational Kinetics has conducted research in how Gen Z use different social apps and suggests it still comes top for some aspects of their social lives.
The CGK's State of Gen Z report found Facebook was still preferred over other platforms when users wanted to create and check a group event. When it comes to individual behaviour (posting selfies or videos of themselves) Snapchat was top, while Instagram was the most used platform when members of Gen Z wanted to follow a brand.
An interesting trend in the results found that female users outpaced…
Introducing the periodic table of linking building and acquisition
This article takes a look at the various levels of link building tactics commonly known throughout the SEO and digital marketing industry to address their relevance in today’s market. Backlinks remains a pillar of SEO ranking success, although the methodology behind acquiring them is ever-changing. Keep up to speed with the best practice for sculpting a healthy backlink profile with this simple and easy-to-follow guide.
Is link building still relevant for successful SEO?
Yes, but not in the same way it was 10 years ago. The algorithms no longer rely solely on the quantity of backlinks to rank websites in search results. Experts still agree that backlinks are critical for conquering SEO, however, many other factors now come into play - localization, mobile, contextualization of on-site content to name but a…
