March 2018 - Page 6 of 6 - Smart Insights

3 top tips for retaining loyal customers

By Expert commentator 02 Mar 2018

Customer retention strategy

Learn how to retain the customers you already have

Strategies for winning new customers are always being tried and tested, many without success. It is much harder to bring in a valuable volume of new customers than to make the most of those you already have. Time and costs increase as you focus on new customer acquisition, when you could be reaping the benefits of your loyal and already engaged existing customer base. Growing your loyal customer base needs to be a key focus for all businesses looking for measurable ROI they can be proud of. Below we’re looking at three key marketing methods for bolstering customer loyalty and growing your returning customer base.

Be Remembered Through Email Marketing

In 2017, there were 3.7 billion recorded global e-mail users, with forecasts suggesting this will increase to 4.1 billion by 2021. While no one is suggesting you can capture the attention of all these…

A-Z of Twitter Marketing 2018

By Carolanne Mangles 02 Mar 2018

Twitter Marketing

20+ essential features that you need to include in your Twitter marketing strategy

Since spinning off into its own company in 2007, Twitter is constantly updating and introducing new features to help usability and the way brands can take advantage of its marketing capabilities. Twitter recently announced it had 328 million total users by the end of Q2 2017 and a daily active usage increase of 12% year-over-year. Our new Quick Win, How to optimise your Twitter Marketing, walks you through optimizing your profile, content strategy, how to use hashtags and other essential Twitter features to help your social strategy. But, to make it easier for our readers and members, here are our A-Z of features you should be using to get the most from Twitter.

How many of these 23 essential features are you using in your Twitter strategy?

Analytics - Twitter has its own version of analytics. This allows you to view…

Twitter introduces a new ‘share’ button

By Carolanne Mangles 01 Mar 2018

Twitter Marketing

Smart Insights Alert: Organic content distribution is about to get easier for Twitter users

Twitter announced yesterday that they're introducing a new 'share' button for mobile users. In short, this will allow users to sent tweets to friends, colleagues, and contacts via direct message, email, and text and will allow them to 'bookmark' tweets they want to read later.

Today we are rolling out a new ‘share’ icon that allows you to: ☑️Direct Message Tweets to others ☑️Share Tweets via email or text message ☑️Bookmark Tweets you want to save

— Twitter (@Twitter) February 28, 2018 Users responded to the official Tweet by Twitter by stating they would rather have an 'edit' button. Twitter is still to release an 'edit' button, but not everyone agrees this would be a wise choice and would kill Twitter's USP.

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Google’s New Merchant Centre tools for Adwords

By Carolanne Mangles 01 Mar 2018

Paid search strategy

Smart Insights Alert: The new tools include a single multi-country feed

If you've ever run an AdWords campaign you'll be familiar with the process, but now the AdWords platform has introduced new Merchant Centre tools: Adding or overriding product data with supplemental feeds A single multi-country feed modification of your product data from the content API with Feed Rules Driving more clicks via opportunities Add your entire team The new features have been implemented before the holiday season and well benefit retailers that advertize on Google Shopping. [si_guide_block id="5739" title="Download our Google AdWords Guide – How to get better ROI from your Google AdWords campaigns" description="All the questions you need to ask to audit and optimize your Google AdWords campaigns"/]

Supplemental feeds

Instead of relying on one feed for product data, it is now possible to change your data from multiple sources - giving…

PPC techniques for businesses with a limited budget

By Expert commentator 01 Mar 2018

Paid search strategy

Get your Adwords campaign in front of your competitors with a limited budget

As a website owner, you want to be successful online and get your website found on the internet. There are many ways to promote your website. One of them could be social media. You might also use search engine optimization (SEO) services, or you can simply set up a pay-per-click (PPC) campaign (also known as an AdWords campaign). For many small businesses, an AdWords campaign can become expensive. For example, depending on the keywords used, some clicks to your ads might cost $7 each, and others only 20 cents each. If your PPC campaign is set up correctly and optimized, you might reduce your costs even more! That’s why it is essential to set up your campaign for the most effective results.