Why you need an email strategy for 2018 - the best behavioural email marketing predictions for the coming year
It’s that time of the year when you’ll see a wave of marketing predictions for the forthcoming year. While they may seem ubiquitous, predictions do play an important role. They act as a reset button in the mind of the marketer. They allow us to reflect on the year that’s passed and contemplate whether we managed to achieve what we set out to do at the beginning of the year.
Join Komal Helyer, Marketing Director of Pure360, one of eight speakers, for a practical webinar on Behavioural Email Marketing predictions for 2018. Learn the strategies brands will execute to recover lost revenue and increase sales uplift online, using behavioral email marketing.
They also - importantly -give us a rare chance to look further into the future than we normally afford…
Why social media customer care is important in retaining loyal customers and positive brand awareness
With all the noise and saturation of businesses and brands online vying for more clients and customers, there is one guaranteed thing that any smart digital marketer can do to stand above the noise to build and keep their network of buyers: social media customer care, or SMCC.
Although most business owners today are familiar with the concepts of digital marketing and customer relations management (CRM), the concept and successful application of SMCC isn’t quite as widespread. In light of ever-increasing volumes of competing brands getting online, the wiser business owners should be shifting their attention to reaching out to their customers when it matters the most, addressing their questions, problems, and concerns.
Social Media Customer Care (SMCC) vs. Customer Relations Management (CRM)
According to the information from this data sheet by UK Website Builder, brands send an…
Unless you have been marooned on a desert island, chances are you know what Artificial Intelligence (AI) is and have experienced the benefits of machine learning is having on customer experience and business operations
Despite being around for decades, AI is currently one of the most popular topics in business with Gartner predicting that by 2020 AI will be a top five investment priority for more than 20% of CIOs.
Join Joey Moore, Director of Product Marketing and Greg Moore, Manager for Personalisation and Campaign Strategy of Episerver for a practical webinar on The 3 key ways to improve the customer journey.
AI is currently closing the gap between detecting patterns from large data sets and predicting intent (a role traditionally reserved for human marketers and merchandizers). AI-powered technologies are replacing the manual work traditionally completed by merchandizers to make product recommendations and marketers to make ad spend decisions. For…
New research shows that marketers are investing more in localizing their content for international audiences - here’s why
When it comes to going global, marketers are pumping dollars into their translation and localization efforts. According to research from 2016, the total amount that companies invested in translation and localization increased from $26 billion in 2010 to $38 billion in 2015.
Why does localization matter so much to companies these days? Localization - the process of adapting a product or content to a specific locale or market - can make or break a company’s success abroad. It differentiates brands that communicate effectively with international markets from other brands that remain foreign and inaccessible to international audiences. Dedicated investment in content that speaks an audience’s language and aligns with their cultural norms can help companies win new market share around the world.
According to…
Chart of the day: 28% of internet users use social media to research and find products to buy
Time spent on social media per day is increasing and as a result, online buying is increasing. On average we now spend around 2hours 15minutes per day on social media and 28% of internet users use social media to research and find products to buy.
Our buying patterns are evolving and this is good news for many brands as commerce and social activities are taking place in the same space. Social commerce is taking off and according to Global web index 'as 2017 draws to a close, two converging trends could lay the groundwork for social commerce to re-enter the stage: changing consumer mindsets and evolving social engagement patterns'.
Source: Global Web Index
Recommended Resources: Mobile Marketing Strategy Guide
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Online quizzes are a great way to present your content in a playful way. Quizzes are not only truly engaging, but they also allow you to collect valuable information about your audience
This includes both the insights derived from the quiz answers as well as contact information such as name and email address.
You’ve probably seen them pop-up in your Facebook-feed: “What does your favorite color reveal about your personality?”, “How well do you and your partner fit together?”, “What kind of marketer are you? Take the quiz!”. Quizzes are trending, BuzzSumo called them the “Content Marketing’s secret weapon.”. People like sharing them. Moreover, it is an easy way to repurpose existing content.
But did you know that a quiz is also a true lead-magnet? That is exactly the purpose of this article: explaining how quizzes are used for marketing and how you can start taking advantage of it.
A quiz as a type…
