Learn SEO analysis, reporting and improving techniques for SEO using free tools

Learn from Dave Chaffey of Smart Insights how we use these tools to review and improve organic traffic

Search Engine Optimisation (SEO) Toolkit
This guide is part of a Toolkit with 7 other resources. Find out more?

SEO analysis and reporting video tutorials

 Look Inside

There are a wealth of free tools available to help with your SEO, but often it’s difficult to know which are best and where to start.

These 4 free screencasts will give you a ‘hands-on’ introduction of which reports to use to review your current approach and identify new techniques to grow organic visits.

About the SEO analysis and reporting video tutorials

  • Format: Embedded HTML5 MP4 video (plays on iPad)
  • Length: Each of the 4 screencasts is 10-15 minutes explaining how 4 tools are used
  • Tutor: SEO consultant Dave Chaffey
  • Related resources: SEO gap analysis spreadsheet using imported data from Google Keyword Planner and Google Analytics

How will these training videos help me?

These video tutorial screencasts show these techniques to help you review the effectiveness of your SEO and content marketing so you can report results to colleagues or clients and review opportunities to improve organic website visits. They cover:

  • Tutorial 1: SEO Gap analysis using Google Keyword Planner
  • Tutorial 2: Google Trends briefing
  • Tutorial 3: Using Google Analytics and Google Search Console to review SEO and identify opportunities
  • Tutorial 4: Inbound or backlink audit and benchmarking Competitor Sites
Look Inside the SEO analysis and reporting video tutorials

Warning: Beware of other resources that you can't apply to YOUR business

Like all Smart Insights' resources, our SEO analysis and reporting video tutorials includes our "practical" promise to you: Unlike other sites—that just give you research—we only deal in practical, actionable, insight-driven resources that you can use to guarantee success on your projects TODAY.

Guaranteed to digitally transform your organisation

Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.


I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.

Translated complex digital marketing channels into easy-to-understand concepts

Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.

Search Engine Optimisation (SEO) Toolkit

The SEO analysis and reporting video tutorials is part of Smart Insights Search Engine Optimisation (SEO) Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 7 other resources in the toolkit.

..but that’s not all. With an Expert Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:

  • Plan - Create a structured plan and roadmap by reviewing your current weaknesses and the opportunities to boost online leads and sales
  • Manage - Review your marketing activities, so that you know where to focus to get the Quick Wins which will make the biggest difference
  • Optimise - Learn the best practices and success factors to help you compete to get better results

So why wait? Get instant access to this guide and see for yourself how easy it is to take your digital marketing—and your career—to the next level with our Toolkits

Learn more about the Search Engine Optimisation (SEO) Toolkit


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