Learn basic analysis and reporting techniques for SEO using free tools
- Last updated: December 2013
- Format: Embedded HTML5 MP4 video (plays on iPad)
- Tutor: Dave Chaffey
How will these training videos help me?
These video tutorial screencasts show these techniques to help you review the effectiveness of your SEO and content marketing so you can report results to colleagues or clients :
- Tutorial 1. Using Google’s New Keyword Planner to understand customer search behaviour and demand (New)
- Tutorial 2. Using Google Trends for visualising variations in search demand (New)
- Tutorial 3. Using Google Analytics new Google Webmaster Tools reports for analysis of SEO effectiveness given the growth in not-provided (New)
- Tutorial 4. Benchmarking competitor site backlinks using Majestic SEO
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