There are many books on Google Analytics, most of which do a good job of explaining setup and where to find the different features and reports. Our guide also steps you through the setup stages, but focuses on how you use Google Analytics to get better business results - the missing link in most books and the Google documentation.
Our guide is designed to help companies, consultants and agencies review how they setup Google Analytics and then apply it to get better results.
This guide features:
The 7 steps covered are:
Hugh Gage is the Founder of Engage Digital. He focuses on helping his clients improve corporate performance by understanding and addressing the needs of their target audience in the online environment. He has worked with worked with more than 30 businesses in retail, education, food and drink, travel and leisure, finance, media, B2B, legal and the list is growing. With 20 years experience in digital marketing, Hugh is an expert in drawing insights from analytics.
Dr Dave Chaffey is the editor of all Smart Insights resources. He has advised on SEO since he created his first site in 1997 when Altavista was the leading search engine and he switched to Google in ‘99. Ten years ago he ran the first SEO training courses for the Chartered Institute of Marketing and for several years was the tutor on the Econsultancy Advanced SEO course and also created the original Econsultancy Best Practice guide to SEO.
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Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.
I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
The Using Google Analytics To Improve Online Marketing is part of Smart Insights Google Analytics Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 5 other resources in the toolkit.
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