There are many books on Google Analytics, most of which do a good job of explaining setup and where to find the different features and reports. Our guide also steps you through the setup stages, but focuses on how you use Google Analytics to get better business results - the missing link in most books and the Google documentation.
Our guide is designed to help companies, consultants and agencies review how they setup Google Analytics and then apply it to get better results.
This guide features:
The 7 steps covered are:
I’m going through the analytics online course and ebook which are fantastic – i’m learning so much, it’s opening so many doors.
Matthew McLiddy, Digital Marketing Consultant. Comment posted in Smart Insights Answers forum
We are at the early stages of our digital marketing journey, Smart Insights templates and tutorials help us check and learn as we go.
Stuart Sykes, Digital Marketing Manager
Smart Insights is one of the best digital ‘tools’ on the internet today. It has been a great asset as a channel of advice and insight, helping me to deliver an all-encompassing digital strategy.
Jennifer Law, E-Communications Manager, National Pharmacy Association
Plus access 100s of resources in our Digital Marketing Library to Plan, Manage and Optimize your marketing: